
How Bankers Can Become the “Local Economist”and Win More Business Clients
Today’s commercial and business bankers face a new reality: being “just” a banker isn’t enough. To stand out, they must become trusted advisors who provide actionable insights that help business owners navigate their industries and local economies.
In this on-demand webinar, Brad Fitts, Head of Small Business at Cambridge Savings Bank, talks with Vertical IQ’s Nicolle DeLiso and RelPro’s Lance Rosenthal, sharing how his team uses industry research and local economic data to build stronger client relationships and grow deposits.
You’ll learn how forward-thinking financial institutions are equipping their bankers with tools like Vertical IQ’s Industry Intelligence and RelPro’s Relationship Intelligence to uncover new opportunities, deliver more value in every conversation, and position themselves as the “Local Economist” their clients depend on.
Watch now to learn how you can elevate your client conversations and drive growth through data-driven insights.


