Video Case Study

Join Our Conversation with Walt Parker from First Bank – Raleigh

Trust is Everything

In Part 1 of our conversation with Walt Parker, a business development officer at First Bank in Raleigh, North Carolina, we unpack what the statement of “Trust is Everything” means for Business Bankers and other Small Business Advisors. If a customer can’t trust you to deliver, they can’t operate their business effectively.

In this interview, Walt describes how Vertical IQ gives him the knowledge and trust needed to provide the best experience for his client relationships

Adding Value

In Part 2 of our conversation, we dive into the importance of adding value to your business relationships. Having industry intelligence readily available allows you to ask better questions so your clients know you’ve done your research and understand their specific needs.

Walt explains how he uses Vertical IQ throughout each stage of a business relationship. Asking the right questions and offering specific solutions adds value and trust with customers.

Relationships & Competition

In Part 3 of our conversation, Walt discusses the changes he’s seen in the banking industry over the past 24 years, and what he believes it means to maintain great relationships. We also narrow in on one of the biggest challenges in the banking world: competition.

When it comes to understanding clients, Walt relies on Vertical IQ to gain their trust, become a partner in their business, and maintain a strong relationship.

First Bank is the banking subsidiary of First Bancorp and is headquartered in Southern Pines, North Carolina, with total assets of approximately $6.4 billion. As a state-chartered community bank, First Bank operates 101 bank branches in North Carolina and South Carolina. Since 1935, First Bank has taken a tailored approach to banking, combining best-in-class financial solutions, helpful local expertise, and technology to manage a home or business. Visit our website at