Social Selling: From Content to Conversations with Brynne Tillman

In order to seal the deal on a new sale, you first must earn a conversation with the right decision-maker. Then, in your communications with that leader, you need to differentiate yourself from the competition and nurture the relationship by offering value. Simply pitching features and benefits won’t cut it.

But how do you even get your foot in that decision-maker’s door when face-to-face meetings are off the table? One avenue is through the effective use of social media, especially LinkedIn.
Watch this webinar presented by digital marketing expert Brynne Tillman, who shares her advice on how to harness the power of social selling, incorporate Industry Intelligence to tailor your prospect communications via social media, and win over that key decision-maker.

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