![Vertical IQ Buyers Journey illustration](https://verticaliq.com/wp-content/uploads/2021/02/Vertical-IQ-Buyers-Journey-uai-258x145.png)
Use Industry Intelligence During the Awareness Stage to:
- Educate yourself on current industry challenges and opportunities
- Follow up on leads and deliver industry-specific info during cold prospecting
- Inform marketing content and promotions
- Identify new target markets for your solutions and services
![awareness illustration](https://verticaliq.com/wp-content/uploads/2021/06/1.Awareness.png)
![consideration illustration](https://verticaliq.com/wp-content/uploads/2021/06/2.Consideration.png)
Use Industry Intelligence During the Consideration Stage to:
- Connect the value of your solutions to a prospect's specific business challenges and goals
- Properly prepare for calls and meetings
- Share relevant news articles and industry insight
- Re-engage lost leads via emails, calls, and meetings
- Demonstrate confidence and build trust
Use Industry Intelligence During the Decision Stage to:
- Detail exactly why a buyer should choose you
- Demonstrate deep industry expertise
- Discuss specific business challenges, industry trends, and opportunities
- Share highly relevant, industry-specific content and presentations
![decision illustration](https://verticaliq.com/wp-content/uploads/2021/06/3.Decision-e1623252732103.png)
![adoption illustration](https://verticaliq.com/wp-content/uploads/2021/06/4.Adoption-e1623252666964.png)
Use Industry Intelligence During the Adoption Stage to:
- Deliver industry-specific training and on-boarding
- Provide clients with sharable content to enable organizational change
- Help end users understand the business reasoning and benefits of new solutions
- Foster adoption for better results and ROI
Use Industry Intelligence During the Loyalty Stage to:
- Provide an exceptional customer experience
- Maintain engagement using news and trends
- Add value with industry-specific projections and impacts of current events like COVID-19
- Share quarterly updates
- Help clients understand financial statistics
![loyalty illustration](https://verticaliq.com/wp-content/uploads/2021/06/5.Loyalty-e1623252621359.png)
![Advocacy illustration](https://verticaliq.com/wp-content/uploads/2021/06/6.Advocacy-e1623252602948.png)
Use Industry Intelligence During the Advocacy Stage to:
- Increase industry referrals and expand your business
- Continue to add value with shareable content, industry-specific presentations, and detailed regional and economic data
- Identify industry trade organizations