SAVE TIME, ADD VALUE

Learn the ins and outs of any industry in just minutes by tapping into the Industry Intelligence found on Vertical IQ.

BETTER PROSPECTING

We not only help you identify niches to pursue, we ensure you are prepared to wow prospects during meetings and conversations.

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HAPPIER CLIENTS

Offer solutions tailored to your client’s industry, and provide them with valuable insights into trends within their vertical.

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STRENGTHEN YOUR BRAND

Boost your reputation with improved online content, and ensure your brand is viewed as offering value and insight.

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THE INSIGHTS TECH FIRMS NEED

Better Information for Better Prospecting

Covering more than 90 percent of businesses that comprise the U.S. economy, Vertical IQ enables you to identify top industries to target your prospecting efforts. Also use Industry Intelligence to save time on pre-meeting research and have more focused conversations about prospects’ specific needs.

  • Learn about the latest risks and challenges impacting certain industries to focus your prospecting efforts on lower-risk niches.
  • Integrate industry-specific content into your prospecting letters, call scripts, and presentations using our SalesKit, available on every Industry Profile.
  • Become an expert on prospects’ industries prior to meetings, quickly getting up-to-speed on key facts, industry news, trends, and more.
  • Build instant rapport when you ask salient questions to get the conversation started.
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A TAILORED APPROACH

Increase Client Satisfaction

Asking better questions helps you bring more customized technology solutions to the table. Continue to nurture relationships by providing clients with the latest Industry Intelligence on their niche.

  • Use our Call Prep Questions to ensure you discuss the issues that are keeping your clients up at night.
  • Provide tailored solutions for those challenges, personalizing your sales pitch with industry trends and challenges.
  • Incorporate key insights into your ongoing relationship development communications, sharing timely news articles and information on technology-related trends in their industry
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BRAND-BUILDING

Become Known for your Insightful Solutions

Move beyond mere “awareness” when engaging a prospect or client. Ensure your technology brand is synonymous with solutions, value, and insight. We can help!

  • Boost credibility and rapport with prospects and clients by sharing relevant industry news, trends, and potential risks — all found within the Industry Profile.
  • Create industry-focused content for your website, social media, enewsletters, and digital campaigns, becoming the go-to source for custom solutions.
  • Tailor your marketing collateral based on your company’s initiatives, sending current, topical information to clients and prospects.
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HARNESS THE POWER OF EXPERTISE

Put Vertical IQ’s Industry Intelligence to work for your technology firm.

Industry Intelligence can be your firm’s secret weapon. Incorporating in-depth industry knowledge into your sales and marketing processes enables your team to immediately relate to business owners and provide the tailored technology solutions they want. Let us show you how to get started today.

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