8 Ways to Use Industry Intelligence to Grow Your Accounting Practice
Being a full-time CPA and a part-time marketer is challenging, and the most important way to do that is to be an expert on your clients – and prospective customers. Industry Intelligence is a powerful tool for that, giving you the insider scoop on over 920 industries. This eBook shows you how to put that market insight to work in delighting your customers and winning new ones.
Discover how understanding your clients’ and prospects’ industries can help with:
- Client retention
- Developing and generating new business
- Cross-selling opportunities
- Growing relationships
- Delivering valuable thought leadership content…and more!
“Winning business is not about how smart we are…it’s really about understanding the issues that companies are facing, figuring out how to offer them a solution that’s a little different from your competitors’, and then talking to the client in their own language.”
– Accounting Firm Business Owner
