8 Ways to Use Industry Intelligence to Grow Your Accounting Firm
“Winning business is not about how smart we are…it’s really about understanding the issues that companies are facing, figuring out how to offer them a solution that’s a little different from your competitors’, and then talking to the client in their own language.”
Accounting Marketers are consistently being asked to do more with less. However, it is critical to to be viewed as an integral member of the leadership team to help your firm grow. This eBook discusses eight ways incorporating Industry Intelligence into your marketing strategy and tactics that can grow your accounting firm.
Discover how understanding your clients’ and prospects’ industries can help with:
- Client retention
- Developing and generating new business
- Cross-selling opportunities
- Growing relationships
- Delivering valuable thought leadership content…and more!