Winning the battle for Small Business Clients at American Bankers Small Biz Banking Conference!
Why Becoming a Local Economist is Essential to Identify and Win New Business Opportunities with Small Business Owners, sponsored by RelPro and Vertical IQ
Thursday, October 10 | 9:30 AM PT
After several turbulent years, the nation’s economy stabilized with inflation easing and supply chains normalizing. But what about the economy outside your window? Now more than ever, it’s essential to have your finger on the economic pulse of what’s happening in your city or county— just like a local economist. Understanding trends in your local economy will make it easier to identify which types of businesses you should be engaging within your market, and it will also help you resonate with small business owners and prove yourself to be a “trusted advisor”.
- How to navigate the current economic environment to retain business client relationships and win new business opportunities
- Which insights are essential to know about your local economy
- How business development professionals are leveraging market research, industry data, and sales intelligence to build effective strategies for engaging with local business owners
Learn more about Vertical IQ and RelPro
Headquartered in Raleigh, N.C., Vertical IQ is a nationally recognized leader in Industry Intelligence. Whether they’re pitching a local brewery or a national biotech, successful sales, marketing, and customer success teams use Vertical IQ to better understand a prospect’s or customer’s business challenges before, during, and after meetings. Covering more than 540 distinct industries, 3,400 local economies, and more than 97 percent of the U.S. economy, Vertical IQ equips users with the confidence and credibility to make memorable first impressions and sustain enduring relationships.
RelPro is a Business Development & Relationship Management solution for professionals in Financial Services and Professional Services. RelPro is used at 50% of the top 50 US Banks, leading Advisory firms, and many regional/ community banks in their Business Banking, Commercial Banking and Wealth Management businesses. It’s RelPro’s coverage of SMB’s (>$1 mm revenues), data quality (e.g. accurate contact details for financial decision makers) and time-saving workflow integration (20 data partners integrated into RelPro, including UCC, CRE, 9900 & 5500 filings; & PPP & SBA loans, and more) that our clients find so valuable.