CAPTURE MORE MARKET SHARE
Strengthen your brand value and identity with Industry Intelligence.
REFINE MARKETING PLANS
Refine strategic marketing plans to increase market share, beat competitors, and boost bank profits.
BUILD RELATIONSHIPS
Go beyond products and services to show customers the value you bring to banking relationships.
EXPAND YOUR REACH
Examine industry shifts, explore new markets, and move into new regions and communities to expand your bank's territory.
BETTER MARKETING. BETTER RESULTS.
Tailor your marketing efforts for more impact
Increase awareness of your bank and deliver qualified leads with tailored marketing efforts built on industry specifics, trends, and market drivers instead of assumptions.
- Develop and deliver on brand promises that provide pre-transactional value.
- Use detailed financial data, critical industry facts, and business trends across more than 97% of the US economy to connect with target markets.
- Increase brand equity with regional economic data and community financial insights to become the natural choice for customers.
CONNECT WITH CLIENTS
Convince customers you’re the right choice
Attract and retain a clearly defined audience and drive more profitable customer banking activities with Industry Intelligence.
- Connect your bank’s reputation, products, and services directly with customers’ real-time challenges and business concerns.
- Demonstrate industry knowledge and the value you provide over competitors.
- Learn about and influence community and market perceptions about your bank.
REACH A WIDER AUDIENCE
Less General. More Specific.
Embed detailed tactical information and industry facts clients can use right now in all of your marketing efforts.
- Create industry-specific campaigns that speak directly to business owners.
- Lift the burden of content development and regularly deliver timely, actionable info prospects and clients can use right now.
- Identify and explore new markets to expand your reach and build a more loyal customer base.
- Deliver thought leadership, market research, and tactical content to win and keep more business.
MOVE MARKETING FORWARD FASTER
Inform and Strengthen Strategic Marketing
Industry Intelligence informs and strengthens the impact of strategic marketing plans. Find out how you can meet marketing, sales, and revenue objectives faster with Industry Intelligence.
