Household Appliance Manufacturers NAICS 3352

Sep 23, 2025 - GE Appliance to Reshore Some Operations

• GE Appliances, a division of China-based firm Haier Smart Home, will invest about $3 billion over five years to modernize and expand its facilities in Alabama, Georgia, South Carolina, and Tennessee, according to The Wall Street Journal. The move aims to reduce the financial impact of US tariff policy buy reshoring work currently done in GE Appliance plants in China and Mexico. The total investment includes a previously announced $490 million to expand a washing machine factory in Louisville, Kentucky, GE Appliances’ US base. The chief executive of GE Appliances said that building products closer to end markets has long been part of the firm’s strategy, but trade conditions informed the decision to revamp existing US operations.
• Mortgage applications for new home purchases increased 1% in August 2025 compared to the same month a year earlier, but were down 6% from July 2025, according to the Mortgage Bankers Association (MBA). The MBA’s seasonally adjusted estimate for new home sales in August was up 6% from July’s pace of 685,000 units. August marked the third consecutive rise in estimated new home sales. According to MBA Vice President and Deputy Chief Economist Joel Kan, housing inventory is rising, giving potential buyers more options while reducing upward pressure on housing prices. New home sales are a demand driver for household appliances.

• Home remodeling spending growth is expected to remain flat in 2025 and the first half of 2026, according to the Leading Indicator of Remodeling Activity (LIRA) report by the Joint Center for Housing Studies at Harvard. Homeowner improvements and repairs are expected to increase 2% to $509 billion in the third quarter of 2025 compared to Q3 2024. In the fourth quarter of 2025, remodeling spending will rise quarter-over-quarter to $511 billion, up 1.8% from Q4 2024. Spending will increase to $524 billion in Q1 2026, up 2.2% from Q1 2025. In the second quarter of 2026, year-over-year spending is forecast to rise 1.2% to $518 billion. Joint Center expects a weak housing market to put downward pressure on remodeling spending. However, recent federal cuts to incentives for efficiency improvements may spur short-term growth as homeowners make upgrades before benefits expire at the end of the year.
• On June 23, 2025, the US Commerce Department imposed new import tariffs on steel derivative products, which could increase prices for imported appliances. The tariffs, set at 50%, are levied on the value of the steel content of imported products. Major appliances, such as washing machines, dryers, refrigerators, dishwashers, and stoves, contain large amounts of steel. The tariffs are designed to level the playing field for US-made appliances, which typically contain steel that is more expensive than the steel content in many imported appliances.