Mobile Food Services NAICS 722330

Sep 14, 2025 - Roof Mounted Signage

• Food trucks can improve their visibility, grow sales, and build their brand by adding an illuminated roof mounted sign, Food Truck Operator (FTO) reports. Illuminated signs are attention-grabbing and more effective than a printed wrap, especially at night when potential customers may not see your truck. Roof mounted signs should reflect – literally and figuratively – your truck’s personality and cuisine, with vibrant colors for spicier fare or pastels and softer lighting for an inviting atmosphere for comfort food. A food truck without a lit sign is like a radio station without a signal. You might have great content, but if no one can find you, it doesn't matter, writes FTO. Illuminated signs act as a beacon, drawing customers from across a festival field or parking lot. Often the most successful trucks aren't the ones with the best recipes, but rather the ones people notice first.
• New tariffs on food and beverages imposed by the Trump administration threaten to drive menu prices even higher, according to a recent statement from the National Restaurant Association (NRA). The trade association called out popular food truck fare including coffee and hamburgers as examples of menu items under pressure from tariffs, notably a 50% tax on imports from Brazil, a major provider of coffee and beef. “Operating a restaurant is becoming increasingly difficult due to economic and regulatory pressure and a nearly 5% increase in wholesale food costs since last year,” CEO Michelle Korsmo said in a statement, adding “These new tariffs on food and beverage items will exacerbate the situation,” leaving many restaurants with no choice but to raise prices. The NRA notes that tariffs disrupt supply chains, drive up costs for restaurant operators, and ultimately lead to higher menu prices for consumers.

• Since its founding in 2012, Cousins Maine Lobster’s food truck business has surpassed $1 billion in sales by serving up pricey Maine lobster and pursuing an aggressive franchising strategy that’s grown the business from a single food truck in Los Angeles to more than 85 locations in 30-plus states, Retail & Restaurant Facility Business reports. Franchisees are driving systemwide growth with 30 new trucks projected in 2026 and the possibility of expansion in international markets, including Dubai. In 2024, the average truck has sales of approximately $1.3 million per unit, according to the company. The business is one of the biggest purchases of Maine lobster in the world. An appearance on Shark Tank, which won its two founders a $55,000 investment from Barbara Corcoran, helped to jumpstart the business.
• While food trucks typically use propane tanks to fuel their cooking equipment, they may also rely on portable generators to provide temporary power for lighting, refrigeration, point-of-sale systems, Wi-Fi, and more, according to Catersource. To reduce noise, food trucks may use generator sheds alongside their trucks – an unsafe and dangerous practice, according to the Portable Generator Manufacturers’ Association (PGMA), which does not recommend their use. The Consumer Product Safety Commission advises never to use generator sheds because they can concentrate deadly carbon monoxide (CO) gas. Symptoms of CO poisoning include headache, dizziness, nausea, fatigue, and disorientation. The PGMA also encourages the purchase and use of portable generators that meet ANSI/PGMA G300-2018 or later safety standard requirements, which include built-in CO shut-off systems to protect against dangerous carbon monoxide levels. Food trucks should also have a secondary CO detector inside for added protection.