New Housing For-Sale Builders NAICS 236117

        New Housing For-Sale Builders

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Purchase Report

Industry Summary

The 11,800 new housing for-sale builders in the US build single-family and multi-family homes on land that is owned or controlled by the builder. New housing for-sale builders are also known as merchant builders, production builders, or operative builders. Large firms may also provide related services, such as mortgage financing or title services.

High Cost of Land Investment

The new home building industry is capital intensive and requires significant upfront investment in land, the value of which can vary depending on market conditions.

Dependence on Subcontractors

New home construction is highly dependent on subcontractors, with most firms directly employing a limited number of workers to oversee subcontracting activity.


Recent Developments

May 26, 2026 - Builders Face Mounting Lawsuits Alleging Poor Quality
  • Legal liabilities for major US home builders are rising as homeowners file more construction-defect lawsuits, citing issues such as sinking foundations, mold, and poor workmanship, according to The Wall Street Journal. Buyers allege builders cut corners, used cheaper materials, and relied on poorly supervised subcontractors, while companies argue claims affect only a small share of homes and often stem from subcontractor errors. Some builders, including D.R. Horton and Lennar, have sharply increased reserves for legal claims, with some costs tied to thousands of cases. As lawsuits mount, insurers are retreating from the market, prompting builders to pay higher rates and cover more claims through self-insurance. Some builders' attorneys have attached subcontractors to cases when lawsuits are brought, blaming them for defects, which in some cases has helped ease self-insurance costs.
  • Single-family housing starts dropped by 9% month-over-month and decreased 2.4% year-over-year in April, according to the US Census Bureau. The number of building permits issued for single-family, privately-owned housing units fell 2.6% month-over-month and dropped 5.5% year-over-year in April 2026. Homebuilders have faced several headwinds, including tariffs that have increased the cost of key inputs like lumber and cabinets, and labor shortages, according to Reuters. Higher mortgage rates may also be weighing on demand for new single-family homes. The US war with Iran is pushing oil prices higher, along with US Treasury yields. Mortgage rates have moved higher as they are tied to the benchmark 10-year Treasury yield. As of May 21, 2026, the average rate for a 30-year fixed-rate mortgage was 6.51% compared to 5.98% when the war began.
  • Home builder confidence in the single-family market rose slightly in May, but builders remain concerned about housing affordability and higher labor, land, and construction costs, according to the National Association of Home Builders (NAHB). Home builder sentiment, as measured by the NAHB/Wells Fargo Housing Market Index (HMI), rose three points to 37 in May 2026. Any HMI reading over 50 indicates that more builders see conditions as good than poor. The HMI survey also showed that 32% of builders reduced home prices in May to lure potential buyers off the sidelines, and the average price reduction increased one percentage point to 6% compared to April. While recent rises in long-term interest rates continue to hinder housing demand, efforts in the US House to modify the 21st Century ROAD to Housing Act are seen by some builders as a positive development.
  • The Wall Street Journal reports that rising costs for copper, lumber, diesel, aluminum, and other building materials are worsening affordability challenges in the US housing market. Supply disruptions, tariffs, the Iran war, and strong demand from data centers and electric-vehicle manufacturers have pushed prices higher, increasing construction and renovation costs. The National Association of Home Builders said 70% of builders surveyed in April struggled to price homes due to uncertainty about material costs. Higher fuel prices have also raised shipping costs for products such as drywall and cement. Mortgage rates reached 6.51% the week of May 21, 2026, according to Freddie Mac, adding pressure on buyers and builders. Industry executives warned that continued increases in material and financing costs could slow new housing development.

Industry Revenue

New Housing For-Sale Builders


Industry Structure

Industry size & Structure

The average new housing builder operates out of a single location, employs about 5 workers, and generates nearly $21.2 million annually.

    • The new housing building industry consists of about 11,800 firms that employ 57,200 workers and generate about $249 billion annually.
    • The industry is concentrated at the top and fragmented at the bottom; the top 50 companies account for 61% of industry revenue.
    • Large firms include D.R. Horton, Lennar, and Pulte Group.
    • Most of the new homes built in the US are “built for sale” or built by a developer that owns the land.

                                Industry Forecast

                                Industry Forecast
                                New Housing For-Sale Builders Industry Growth
                                Source: Vertical IQ and Inforum

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