Social Advocacy Organizations
Industry Profile Report
Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters
Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.
Call Preparation Call Prep Questions, Industry Terms, and Weblinks.
Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.
Industry Profile Excerpts
Industry Overview
The 16,800 social advocacy organizations in the US promote social, environmental, and political causes, such as human rights, the environment and wildlife, and community issues. Organizations charge fees for services, solicit contributions, and sell memberships. Sources of revenue include programming services; government and private contributions, gifts, and grants; and investments. Social advocacy organizations work to create social change that will accomplish a specific goal that benefits a constituency.
Dependence on Government Funding
Some social advocacy organizations, especially groups with revenue of less than $1 million, depend on government grants and contracts to fund programming.
Competition for Funding
Social advocacy groups compete for attention and funding with other nonprofits and charitable causes, including religious organizations; civic, social, and professional organizations; business associations; and political groups.
Industry size & Structure
The average social advocacy organization operates out of a single location, employs about 16 workers, and generates $3 million annually.
- The social advocacy industry consists of about 16,800 organizations that employ over 275,000 workers and generate about $51 billion annually.
- The total industry is concentrated at the top and fragmented at the bottom; the top 50 organizations account for about 40% of industry revenue. Within the human rights segment, the top 50 organizations account for almost 70% of revenue.
- Environmental, conservation, and wildlife organizations account for over 40% of firms and 37% of industry revenue. Human rights groups account for 18% of firms and almost 30% of industry revenue.
- Large organizations include the American Civil Liberties Union (ACLU), Greenpeace, and Habitat for Humanity.
Industry Forecast
Social Advocacy Organizations Industry Growth
Recent Developments
Nov 8, 2024 - Executive Pay Increases Continue
- Nonprofit executive pay is increasing but inflation is cutting into those gains, according to Candid’s 2024 Nonprofit Compensation Report. Female executives continue to lag behind their male peers in both pay and representation at the highest levels, however. Median CEO compensation reached a new high of $132,077 in 2022, up from $118,541 in 2018. In nonprofits with budgets over $50 million, the median salary for male CEOs is $559,770, while the median salary for female CEOs is $430,640, a difference of $129,130. Female CEOs in this budget range now earn just 77 cents for every dollar earned by their male counterparts, a significant decline from 82 cents in 2012.
- Community foundations saw a bigger increase in giving in 2023 than independent or corporate foundations, according to the Foundation Giving Forecast Survey conducted by Candid. The median community foundation awarded 6.6% more grant dollars in 2023 while the median corporate foundation gave 1% more. The median independent foundation awarded the same amount in 2023 as in 2022.
- Social advocacy organizations are struggling with volunteer recruitment as fewer people are choosing full-time volunteer work after college, according to America Magazine. The Peace Corps, for example, has experienced a significant decrease in the number of volunteers, dropping from 7,240 in 2020 to just 2,530 in 2023. Amate House, a yearlong postgraduate service program in Chicago, is facing similar difficulties. Jeanine Balanda, the director of Amate House said that, previously, there were about 11 volunteer fellows in each Amate cohort. There are six in 2024. “You may get a good amount of applications, but then people that will actually commit to a year of service and leadership development is much lower than your actual applicant pool,” she said. COVID-19 restrictions and caution caused a downturn in volunteer rates, but according to “The Giving Environment: Understanding Pre-Pandemic Trends in Charitable Giving” published by the Indiana University of Pennsylvania, the decrease cannot be blamed entirely on the pandemic. The number of volunteers, from post-graduates who do a year of service to weekly soup kitchen volunteers, has been decreasing steadily since the early 2010s, according to the report.
- Social advocacy industry employment and average wages for nonsupervisory employees increased moderately during the first nine months of 2024, according to the US Bureau of Labor Statistics. Social advocacy industry revenue is forecast to increase at a 3.03% compounded annual rate from 2024 to 2028, slower than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Social advocacy organizations generate revenue through fees and contracts for programming and services and contributions, gifts, and grants from public and private sources.
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