US Information Sector

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 163,868 establishments in the US information sector produce, manage, and distribute information, including news, entertainment, cultural programming, and data. The sector includes industries that provide the infrastructure and systems to transmit and distribute content, data, and communications, as well as those that allow customers to search for, store, and process data.

Fads and Trends

Success in the media and publishing industries is largely dependent on consumer acceptance, which is subject to fads and trends.

Evolving Technology

The information sector relies on rapidly evolving technology that can fundamentally change the dynamics of individual industries.

Industry size & Structure

The information sector is comprised of 163,868 establishments that employ 3 million workers and generate $2.2 trillion in annual revenue, according to government sources.

    • The information sector represents 5.4% of the nation's Gross Domestic Product (GDP) and employs 1.3% of the country's workers.
    • The sector is concentrated at the top with the 20 largest firms representing 51% of revenue, but it is fragmented at the bottom.
    • In addition to employer establishments, the information sector has 359,000 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are motion picture and sound recording (38%); publishing (18%); and data processing, hosting, and related services (13%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
    • The information sector shed about 31,000 establishments in 2021, which equals about 11.4% of existing establishments, according to the Bureau of Labor Statistics. However, the sector added about 54,000 new establishments, which is equivalent to 19.8% of existing establishments. As a result, the sector had a growth rate of 8.4%.
    • The information sector is forecast to grow its employment base by 7.4% overall in 2021-2031, which is higher than the national average of 5.3% for all jobs, according to the Bureau of Labor Statistics.
                                    Industry Forecast
                                    US Information Sector Industry Growth
                                    Source: Vertical IQ and Inforum

                                    Recent Developments

                                    Oct 2, 2024 - Long-term Employment Decrease Continues
                                    • The information sector lost 20,000 jobs in July and its unemployment rate is at 5.6%, well above the national level of 4.3%, according to the US Bureau of Labor Statistics. The job losses aren’t surprising, according to Tara Sinclair, economics professor at George Washington University, because that’s been the trend in the information sector for decades. The information sector accounted for 4% of jobs in the 1940s, according to Sinclair. It’s half that now. Hugh Martin, professor emeritus at Ohio University’s Scripps School of Journalism, said he worries there may be more weakness to come. “Artificial intelligence is clearly an enormous threat,” Martin said.
                                    • Commercial electricity demand from 2019 through 2023 grew fastest in states with rapid computing facility growth, according to the Energy Information Agency. Consumption of electricity in the US commercial sector has recovered from pandemic levels, with annual US sales of electricity to commercial customers in 2023 totaling 14 billion kilowatt hours (BkWh), or 1%, more than in 2019. The increase in commercial demand for electricity is concentrated in a handful of states experiencing rapid development of large-scale computing facilities like data centers. Electricity demand has increased the most in Virginia, which added 14 BkWh from 2019 through 2023, and Texas, which added 13 BkWh. Demand for electricity by the commercial sector in some large states such as New York, Illinois, and California has been flat or has decreased compared with 2019.
                                    • Wireless-only is by far the dominant telecommunications service in US households, according to the US Census Bureau. About 47.7% of US adults lived in a wireless-only household and 43.7% in a household with both landline and wireless service in 2015. By 2022, the share of adults living in wireless-only households had jumped to 72.6% while the share in households with both landline and wireless had dipped to 25.4%. The share of adults living in landline-only households dropped from 5.8% in 2015 to 1.3% in 2022.
                                    • Information industry sales are forecast to grow at a 4.23% compounded annual rate from 2024 to 2028, comparable to the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. US information sector employment increased slightly while wages for nonsupervisory employees decreased slightly during the first eight months of 2024, according to the US Bureau of Labor Statistics. Information sector revenue increased 5.71% year over year and 2.68% quarter over quarter during the first quarter of 2024, according to the US Census Bureau.
                                    Get A Demo

                                    Vertical IQ’s Industry Intelligence Platform

                                    See for yourself why over 60,000 users trust Vertical IQ for their industry research and call preparation needs. Our easy-to-digest industry insights save call preparation time and help differentiate you from the competition.

                                    Build valuable, lasting relationships by having smarter conversations -
                                    check out Vertical IQ today.

                                    Request A Demo