US Product Rental and Leasing Sector NAICS 532
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Industry Summary
The 51,000 product rental and leasing establishments in the US provide the use of commercial and consumer goods in return for lease or rental payments. Establishments may rent or lease nonfinancial intangible assets, including patents and trademarks (but excluding copyrighted works).
Seasonal, Uneven Demand and Cash Flow
Cash flow in the equipment rental/leasing sector is seasonal and driven by the dynamics of downstream industries.
Variability in Residual Value
Firms are exposed to financial risk when the market value of a vehicle or rental good is less than its depreciated value (residual value) when it is sold.
Recent Developments
Jun 6, 2026 - Construction Spending Beats Estimate
- The total value of US construction put in place rose 0.4% in April 2026 compared to the prior month, according to the US Census Bureau. Residential spending grew 0.8%, and nonresidential spending increased 0.1%. Overall, construction spending in April surpassed economists' expectations of just 0.2% growth. A 1.4% increase in single-family project spending led April's growth, even as the conflict with Iran stoked inflation and sent the 30-year fixed mortgage rate higher. Spending on private nonresidential buildings declined 0.2% in April. Private nonresidential structure spending has fallen for nine consecutive quarters, despite the data center boom. Bright spots in April nonresidential building construction included a 1.9% rise in public safety project spending and a 1% increase in offices (a category that includes data centers). Lodging, educational, and healthcare also saw slight upticks. Infrastructure spending in April was led by conservation and development, power, and highway and street projects.
- US manufacturing activity expanded in May 2026, marking its highest level since May 2022, according to the Institute for Supply Management (ISM). The ISM’s Purchasing Managers Index (PMI) in May rose to 54% from a reading of 52.7% in April. A reading above 50% indicates manufacturing expansion. May's New Orders Index increased by 2.7 percentage points to 56.8%. The May Production Index rose 0.9 percentage points to 54.3%. Of the 18 manufacturing industries tracked by the ISM, 16 reported growth in May: printing & related support activities; textile mills; nonmetallic mineral products; paper products; electrical equipment, appliances, and components; plastics & rubber products; primary metals; miscellaneous manufacturing; computer and electronic products; furniture and related products; machinery; transportation equipment; petroleum and coal products; chemical products; fabricated metal products; and food, beverage & tobacco products. Wood products manufacturing was the only industry to report a contraction in May. Manufacturing activity is a leading demand driver for equipment rental and leasing.
- According to the Associated Press, rising travel costs driven by higher fuel prices, inflation, and global uncertainty are likely to weigh on travel spending as consumers rethink vacation plans. Overall travel spending is expected to grow just 1% in 2026, according to the US Travel Association. Many Americans are shifting to shorter, closer-to-home trips or cutting travel altogether, reducing the need for extended car rentals. Higher gasoline prices and rising costs for airfare, lodging, and dining are forcing travelers to seek lower-cost alternatives, including buses, trains, or shorter driving distances. Analysts describe a "K-shaped" trend, with higher-income households maintaining travel habits while lower-income consumers scale back. A reduction in US travel spending could soften rental car demand in price-sensitive segments.
- Two leading players in the equipment rental industry posted solid Q1 2026 results, driven by strong year-over-year revenue growth. United Rentals reported total revenue up 7.2% to $4.0 billion, with rental revenue rising 8.7% to $3.4 billion, driven by higher rates, fleet expansion, and improved utilization. Net income increased 2.5% to $531 million despite some margin pressure. Having completed the integration of its H&E Equipment Services acquisition, Herc Rentals delivered stronger top-line gains, with total revenue jumping 32.3% to $1.1 billion and rental revenue up 32.7% to $981 million. Large construction projects and network expansion supported growth, though profitability declined as Herc's net loss widened to $24 million from $18 million a year earlier.
Industry Revenue
US Product Rental and Leasing Sector
Industry Structure
Industry size & Structure
The product rental and leasing services sector is comprised of 51,000 establishments that employ 577,200 workers and generate $227 billion in annual revenue, according to government sources.
- The product rental and leasing services sector represents 1.3% of the nation's Gross Domestic Product (GDP) and employs 0.4% of the country's workers.
- The sector is concentrated with the 20 largest firms representing 48% of revenue.
- In addition to employer establishments, the product rental and leasing services sector has 123,000 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are commercial and industrial machinery and equipment rental and leasing (29%); automotive equipment rental and leasing (35%); and consumer goods rental (27%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
- The product rental and leasing sector has shed about 4,100 establishments annually, which equals about 8.7% of existing establishments. However, the sector has added about 4,300 new establishments annually, which is equivalent to 8.4% of existing establishments. As a result, the sector has an average loss rate of 0.3%.
- The product rental and leasing sector is forecast to grow its employment base by 3.6% overall in 2024-2034, which is slightly higher than the national average of 3.1% for all jobs, according to the Bureau of Labor Statistics.
Industry Forecast
Industry Forecast
US Product Rental and Leasing Sector Industry Growth
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