US Product Rental and Leasing Sector NAICS 532
Unlock access to the full platform with more than 900 industry reports and local economic insights.
Get access to this Industry Profile including 18+ chapters and more than 50 pages of industry research.
Industry Summary
The 51,000 product rental and leasing establishments in the US provide the use of commercial and consumer goods in return for lease or rental payments. Establishments may rent or lease nonfinancial intangible assets, including patents and trademarks (but excluding copyrighted works).
Seasonal, Uneven Demand and Cash Flow
Cash flow in the equipment rental/leasing sector is seasonal and driven by the dynamics of downstream industries.
Variability in Residual Value
Firms are exposed to financial risk when the market value of a vehicle or rental good is less than its depreciated value (residual value) when it is sold.
Recent Developments
Apr 6, 2026 - Civil Infrastructure Backlogs Strong, Labor Remains an Issue
- Construction equipment leasing firms could see improved demand amid steady growth in the civil infrastructure backlog. The Q1 2026 Civil Infrastructure Construction Index (CICI) report by construction consulting firm FMI shows the civil construction industry entering a period of steady expansion. The CICI index rose to 52.1 in Q1 2026 from the previous quarter, and the backlog index increased to 57.3 from 52.8, signaling strong demand. Public funding and local project pipelines continue to support growth, particularly in transportation, water, and utilities, reinforcing a multiyear infrastructure cycle. However, the industry’s primary challenge is execution, not demand. Labor shortages, turnover, and productivity constraints are limiting firms’ ability to deliver work profitably, even as materials costs stabilize. As a result, civil contractors face mounting pressure to balance rising workloads with workforce capacity, operational discipline, and margin protection. Workforce shortages could support the leasing of labor-saving equipment.
- Travelers across the U.S. faced unusually long airport security lines during the partial government shutdown, prompting many to seek alternatives such as rental cars and trains, according to Bloomberg. Staffing shortages at the Transportation Security Administration led to extended wait times, missed flights, and growing frustration, pushing some passengers to reconsider flying altogether. This shift has directly benefited the auto rental industry, with Hertz reporting a 15% increase in search traffic and a notable rise in its stock as demand surged. Travelers cited comparable travel times between flying and driving as a key factor in switching modes. While some relief has emerged at select airports, ongoing uncertainty continues to influence consumer behavior, positioning rental car companies to capture increased demand as travelers prioritize reliability, flexibility, and control over their travel plans.
- The Equipment Leasing and Finance Association’s (ELFA) Monthly CapEx Finance Index (CFI) showed new business volume reached a value of $11 billion in February 2026, down 4.7% from the month before. On a year-over-year basis, new business volumes increased 14.2 % in February. ELFA CEO and President Leigh Lytle said, "Every industry segment saw healthy growth over the last year, with independent providers leading the way with another surge in February. This survey was conducted before the conflict in Iran and the March FOMC meeting, and those could cause more bumps in the first half. However, financial conditions and credit approvals remain strong. These are signs that the sector can withstand additional shocks."
- US equipment rental revenue, which includes the construction/industrial and general tool market segments, is expected to rise in 2026, but at a slower pace, according to a recent forecast by the American Rental Association (ARA) and data partner S&P Global. After posting revenue of $80.6 billion in 2025, equipment rental revenue is expected to increase by 2.8% in 2026 and reach $82.9 billion. Demand for construction and industrial equipment (CIE) is forecast to rise 1.6% in 2026, and general tool equipment investment is expected to rise by 4.1%. However, geopolitical and financial challenges are weighing on business and consumer confidence, which is slowing equipment rental demand. Residential construction is expected to drop 0.6% in 2026, while nonresidential construction will rise only 0.6%. US manufacturing activity is forecast to remain flat, rising just 0.3% in 2026.
Industry Revenue
US Product Rental and Leasing Sector
Industry Structure
Industry size & Structure
The product rental and leasing services sector is comprised of 51,000 establishments that employ 577,300 workers and generate $210.6 billion in annual revenue, according to government sources.
- The product rental and leasing services sector represents 1.5% of the nation's Gross Domestic Product (GDP) and employs 0.4% of the country's workers.
- The sector is concentrated with the 20 largest firms representing 48% of revenue.
- In addition to employer establishments, the product rental and leasing services sector has 123,000 owner-operated establishments with no employees. Subsectors with the highest numbers of nonemployer establishments are commercial and industrial machinery and equipment rental and leasing (29%); automotive equipment rental and leasing (35%); and consumer goods rental (27%). The owners of nonemployer establishments typically perform the work and may outsource support functions like marketing and accounting.
- The product rental and leasing sector has shed about 4,100 establishments annually, which equals about 8.7% of existing establishments. However, the sector has added about 4,300 new establishments annually, which is equivalent to 8.4% of existing establishments. As a result, the sector has an average loss rate of 0.3%.
- The product rental and leasing sector is forecast to grow its employment base by 3.6% overall in 2024-2034, which is slightly higher than the national average of 3.1% for all jobs, according to the Bureau of Labor Statistics.
Industry Forecast
Industry Forecast
US Product Rental and Leasing Sector Industry Growth
Vertical IQ Industry Report
For anyone actively digging deeper into a specific industry.
50+ pages of timely industry insights
18+ chapters
PDF delivered to your inbox
