Jewelry, Watch, Precious Stones & Metals Wholesalers NAICS 423940

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Industry Summary
The 6,700 Jewelry, watch, precious stone, and metal wholesalers purchase bulk quantities of merchandise from manufacturers and other intermediaries and distribute these products to retailers, ecommerce operators, jewelry stores, jewelry makers, and other businesses. The jewelry supply chain is a complex global operation that can involve numerous players, including mines, cutting and polishing centers, trading hubs, importers, trade shows, and dealers. Wholesalers may specialize in a particular product, such as loose diamonds, or offer a broad range of merchandise.
Sensitive to Economic Conditions
The jewelry, watch, precious stone, and metal wholesale industry is sensitive to changes in downstream retail activity and consumer spending, which are influenced by economic conditions.
Complex Supply Chain and Regulation
The complex and controversial nature of the jewelry supply chain has led to a demand for more transparency and increased governmental scrutiny and regulation.
Recent Developments
May 19, 2025 - Jewelry Industry Closures Rise
- Fewer jewelry businesses were operating in the first quarter of 2025 compared to the same period last year, according to data from the Jewelers Board of Trade (JBT) reported in Rapaport. The total number of companies active in the US in the first quarter was 22,330, which is nearly 3.4% fewer than the same quarter in the previous year. Jewelry manufacturers accounted for 2,119 of the industry, a decline of 4.6%. Jewelry retailers accounted for 16,959 of the industry, a decline of 3.5% year over year, and wholesalers fell 2.5% to 3,252. During Q1 2025, 212 businesses exited the sector, a nearly 20% increase from the same quarter a year ago. Of the businesses that exited the sector, three went bankrupt, 34 closed due to mergers or takeovers, and 175 closed for other reasons. The number of new businesses during the quarter fell to 90, compared to 94 a year earlier.
- De Beers announced in May 2025 that it planned to close its lab-grown diamond brand Lightbox, according to Rapaport. CEO Al Cook said the move reflects the company’s commitment to natural diamonds. The company had launched the Lightbox brand in 2018. However, lab-grown prices in the jewelry industry have dropped 90% at wholesale since the brand launched, per De Beers. Noted Cook, “Overall, we expect both the cost and price of lab-grown diamonds to fall further in the jewelry sector.” The company plans to continue its synthetic-diamond production unit, Element Six, focused on industrial and technology solutions. Jewelry wholesalers must monitor a changing diamond market landscape.
- The jewelry industry is anticipating a range of impacts from recent Trump administration tariffs on China, Mexico, and Canada, including the resourcing of factories, disruption of diamond flow, retaliatory tariffs, and price increases, according to JCK Online. For example, Richline CEO and President Dave Meleski said that his company is resourcing its products from its factory in China to countries unaffected by the trade war. He noted tariff volatility may negatively impact the metals market and expressed concern that an escalation in gold prices could dampen consumer sales. The trade wars may affect the flow of diamonds from Canada, which exported some $88 million to the US in 2023. Retaliatory tariffs will also affect the industry. Canada and the EU are prepared to impose a range of tariffs on US gemstones, diamonds, and precious metals in retaliation for new US steel and aluminum tariffs.
- Consumer confidence levels fell in April 2025 month over month, dropping by 7.9 points, according to the Consumer Confidence Index from the Conference Board. Consumer confidence levels have fallen for five consecutive months, reaching levels not seen since the beginning of the COVID pandemic, according to The Conference Board, which publishes the monthly index. In addition, the final index of consumer sentiment from the University of Michigan dropped 8% in April 2025 from the previous month, according to CFO Dive. An index measuring consumers’ expectations for the future fell nearly a third since January, the steepest three-month percentage decline since the 1990 recession. According to survey director Joanne Hsu, “Consumers perceived risks to multiple aspects of the economy, in large part due to ongoing uncertainty around trade policy and the potential for a resurgence of inflation looming ahead.”
Industry Revenue
Jewelry, Watch, Precious Stones & Metals Wholesalers

Industry Structure
Industry size & Structure
The average jewelry, watch, precious stone, and metal wholesaler operates out of a single location, employs 5 workers, and generates $11.6 million annually.
- The jewelry, watch, precious stone, and metal wholesale industry consists of about 6,700 firms that employ about 35,000 workers and generate $78.1 billion annually.
- The industry is concentrated at the top and fragmented at the bottom; the top 50 companies account for about 51% of industry revenue.
- Large companies with jewelry, watch, precious stone, and metal wholesale operations include Quality Gold, Stuller, Rio Grande (Berkshire Hathaway), and JewelryBund.
- Large firms may be vertically integrated and have some manufacturing and/or consumer retail operations.
Industry Forecast
Industry Forecast
Jewelry, Watch, Precious Stones & Metals Wholesalers Industry Growth

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