Wholesale Trade Agents and Brokers NAICS 425120

        Wholesale Trade Agents and Brokers

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Industry Summary

The 33,700 wholesale trade agents and brokers act on behalf of buyers or sellers in the wholesale distribution of goods. The industry includes companies that use the Internet or other electronic means to bring together buyers and sellers. Also known as Independent Sales Representatives (ISR) or Manufacturer’s Sales Representatives, agents and brokers do not take title to the goods being sold but rather receive a commission or fee for their service. Firms often represent multiple manufacturers and a diverse range of products or services. In addition to managing customer relationships, agents may process returns of defective or outdated products, negotiate contract terms with resellers, prospect for new business for a manufacturer, and provide market feedback to their partners.

Competition from Alternative Sources

Wholesale trade agents and brokers compete with a range of alternative sources, including customer in-house resources, distributors, and certain types of e-commerce.

Consolidation throughout Supply Chain

The general consolidation of manufacturers, distributors, retailers, and other end customers across industries has reduced demand for wholesale trade agents and brokers and created the need for firms that can support enterprise, national, and global accounts.


Recent Developments

Feb 27, 2026 - Tariff Reversal Complicates Contracts
  • A US Supreme Court ruling striking down tariffs imposed under IEEPA is reshaping risk management for US wholesale trade agents and brokers, according to a report by Distribution Strategy Group. An estimated $130 billion in duties collected under IEEPA may be subject to review or refund, creating financial and contractual uncertainty. Many distributors acted as importers of record or advanced duties for customers, complicating refund eligibility and fund allocation. Wayvia, which works with some 2,000 brands and 32,000 retailers, warned brands and retailers have paid “billions” in recent months, but no refund process is automatic. Tariff costs were often embedded in base prices or long-term project quotes, increasing dispute risk. While IEEPA tariffs are voided, Section 301, 201, and 232 tariffs remain, with over a dozen Section 232 investigations covering key distributor categories like machinery and robotics. Proposed alternatives, including a potential 10% global tariff, add uncertainty. For brokers, this ruling is a trade-risk reset, heightening the importance of contract clarity, sourcing diversification, and pricing flexibility.
  • US wholesale trade agents and brokers could see demand and activity impacted by deteriorating consumer confidence and sentiment, which signals softer overall economic conditions, according to recent leading indicators. The Consumer Confidence Index fell sharply 9.7 points in January to 84.5, the lowest since 2014, with the Expectations Index at 65.1, well under the recession threshold of 80. Fewer consumers view business conditions as “good” (17.9%, down from 19.8%) and fewer see jobs as “plentiful” (23.9%, down from 27.5%), while a larger share expects worsening conditions and fewer jobs in six months. February’s Index of Consumer Sentiment came in at 57.3, up modestly month-over-month but down 11.4% year-over-year. Only 15.7% of consumers expect income gains (down from 18.8%), and inflation expectations remain above pre-pandemic ranges. Because wholesale brokers depend on business demand for goods across sectors, weaker confidence and tighter consumer spending can slow order flows, extend payment cycles, and heighten price sensitivity among retail and industrial buyers, pressuring revenues and margins.
  • The wholesale trade agents and brokers industry is projected to grow at a CAGR of 4.36% between 2025 and 2029, comparable to the overall economy‘s anticipated growth, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. The report noted that retail and wholesale trade sectors are driven by consumer spending along with business and government expenditures. Consumer sentiment is expected to improve in the forecast period, which bodes well for the retail and wholesale industries. Retail, wholesale, and other industries rely heavily on foreign markets and on the future of the trade market, as well as frequently depend heavily on foreign-born workers. Changes to US trade policy, immigration, and international events will affect these sectors over a longer horizon. The sector's investment in data centers, AI, and other technologies could boost labor productivity, with further productivity gains potentially stemming from improvement to public infrastructure.
  • According to the Global Port Tracker report from the National Retail Federation (NRF) and Hackett Associates, import cargo at major US container ports is expected to experience a small decline in 2025 from 2024 amid tariff pressure, with a larger decline expected in Q1 2026. Wholesale trade agents can help lessen supply chain risks for clients through diversifying suppliers, consulting on changes in trade policies, and managing supplier relationships. Hackett Associates founder Ben Hackett said the on-again, off-again tariff policy in 2025 has made planning difficult for both importers and ocean carriers. US ports handled 2.1 million 20-foot equivalent units (TEU) in September 2025, down 9.3% year over year, and are projected to handle 1.9 million TEU in October 2025, down 11.5% year over year. The usual end-of-the-year slowdown is expected in November and December. The tracker forecasts 1.98 million TEU in January 2026, representing a 11.1% year-over-year decrease.

Industry Revenue

Wholesale Trade Agents and Brokers


Industry Structure

Industry size & Structure

The average wholesale trade agent or broker company employs eight workers and generates $24 million annually.

    • The wholesale trade agent and broker industry consists of about 32,000 firms that employ about 250,000 workers and generate over $785 billion annually.
    • The top 50 companies account for almost 45% of industry revenue.
    • Large firms include Total Marketing Associates, Acosta, Restronics, and NA Williams.
    • Companies that generate $25 million or more annually account for about 11% of firms and over 85% of total industry sales.
    • According to a Research Institute of America report, since the mid-1970s more than half of all US manufacturers (and up to 80% in some fields, such as electronics) have used representatives exclusively or in conjunction with direct sales forces.
    • Firms may represent foreign manufacturers; more than half of the Manufacturers’ Agent National Association’s (MANA) membership represents foreign manufacturers.

                        Industry Forecast

                        Industry Forecast
                        Wholesale Trade Agents and Brokers Industry Growth
                        Source: Vertical IQ and Inforum

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