Home Furnishings Stores NAICS 44912

        Home Furnishings Stores

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Purchase Report

Industry Summary

The 16,700 home furnishings retailers in the US sell housewares, tableware, giftware, décor, linens, lighting, floor coverings, and window treatments. Home furnishings include most home-related goods, but exclude furniture. Companies that specialize in general home furnishings account for 54% of industry revenue; floor coverings retailers are 43%; window treatment retailers are 3%.

Competition From Alternative Retailers

Home furnishings stores face competition from a variety of alternative retailers, including mass merchandisers, department stores, Internet-based and catalog retailers, outlet stores, and home shopping networks.

Demand Driven By Trends

The home furnishings market is influenced by trends and fads related to fashion.


Recent Developments

May 27, 2026 - Home Categories Find Growth Pockets
  • The US home and housewares market showed mixed but stabilizing demand in 2025, a positive signal for the broader home furnishings industry. According to the International Housewares Association’s MarketScope report, total home and housewares sales dipped just 0.5% to $77.12 billion, while small appliance sales rose 1% to $44.94 billion. Growth in kitchen electrics and cookware/bakeware, both up 4%, reflects consumers continuing to cook, entertain and spend more time at home. Categories tied to convenience, air quality and home comfort also gained traction. IHA and Circana attributed growth to at-home lifestyles, replacement purchases, weather shifts and product innovation. The report also highlights the industry’s accelerating digital shift, with 60% of purchases made online in 2025, up from 58% a year earlier.
  • US furniture and home furnishings sales lagged the broader retail market in April, rising 2.58% year over year versus 5.73% growth for overall retail sales, according to the National Retail Federation’s CNBC/NRF Retail Monitor. The category also slipped 0.06% month over month, underperforming most retail sectors. By comparison, apparel, sporting goods and health and personal care stores each posted annual gains above 8%, while furniture and home furnishings outperformed only building and garden supply stores, which declined 2.74% year over year. The furniture and home furnishings sector saw softer demand as consumers remained cautious on discretionary spending amid persistent inflation and higher gas prices, though broader retail sales continued to benefit from steady employment, wage growth and tax refund spending.
  • Rising inflation and weakening consumer confidence could pressure the US home furnishings store industry as consumers delay discretionary household purchases, according to recent consumer sentiment sources. The University of Michigan reported consumer sentiment fell to 44.8 in May 2026, down 14.2% year over year, while 57% of consumers said high prices were hurting their finances. The Conference Board also found that two-thirds of consumers were cutting back spending because of inflation and postponing expensive purchases. In addition, The Conference Board noted spending plans for home furnishings and other big-ticket household items eased or remained flat in May. For home furnishings retailers, tighter household budgets and recession concerns could reduce demand for furniture, décor, and remodeling-related purchases, while persistent inflation may continue raising inventory, shipping, and operating costs. Consumers are also likely becoming more price-sensitive and focused on value-oriented purchases.
  • Ongoing legal challenges to tariffs could have broad financial implications for the US home furnishings industry, according to a Furniture Today report. At least nine companies across the sector, including four retailers, two rug firms, two textile suppliers, and one furniture manufacturer, have filed claims seeking refunds for tariffs ruled unconstitutional under the International Emergency Economic Powers Act. A US Court of International Trade judge indicated affected importers are due refunds, potentially recouping costs tied to global sourcing. Industry executives note tariffs had pressured margins and required pricing adjustments to offset higher import costs. For the home furnishings industry, potential reimbursements could improve profitability and liquidity, while highlighting continued exposure to trade policy shifts. The situation underscores the importance of tariff management, pricing strategy, and sourcing flexibility in an import-dependent sector.

Industry Revenue

Home Furnishings Stores


Industry Structure

Industry size & Structure

A typical home furnishings store operates out of a single location, employs about 12 workers, and generates $3.7 million annually.

    • The home furnishings retail industry consists of about 16,700 companies that employ about 208,500 workers and generate $61.9 billion annually.
    • Companies that specialize in general home furnishings account for 56% of industry revenue; floor coverings retailers are 41%; window treatment retailers are 3%.
    • The general home furnishings retailing segment of the industry is somewhat concentrated, with the top 20 firms accounting for 54% of sector sales. The floor covering and window treatment retailing industries are fragmented.
    • Large companies include CCA Global Partners (Carpet One, Flooring America), Williams Sonoma, At Home, and Crate and Barrel.

                                    Industry Forecast

                                    Industry Forecast
                                    Home Furnishings Stores Industry Growth
                                    Source: Vertical IQ and Inforum

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