RV Dealers NAICS 441210

Sep 10, 2025 - Gen X and Boomers Prefer RV Camping: RMS

• According to the RMS 2025 State of the Outdoor Hospitality Report, Gen X and Baby Boomers were the generations who preferred RV-ing, while Gen Z preferred glamping, and the Millennials were partial to tents. Vehicle campers were most likely to be frequent campers for life, while tent campers were slightly more likely to be occasional campers compared to other types. While all camper categories said scenery/location was the highest deciding factor in planning a trip, the report noted that RVers cared more about amenities (16%) and on-site activities (8%), while glampers and van campers were the most price conscious. Aside from National and State Parks, RVers were most likely to prefer private campgrounds, followed by tent campers, while glampers were most likely to prefer alternative camping experiences, and van campers were more likely to prefer boondocking or wild camping.
• RV shipments were down 6.1% in July 2025 year over year, according to a report from the RV Industry Association (RVIA) in RV Pro. The July 2025 shipments totaled 22,633 units shipped through the end of the month. RVIA President and CEO Craig Kirby said in a statement that affordability will help RVs remain a popular vacation for consumers. Year to date, total RV shipments were up 5.2% compared to the same period in 2024, reaching 213,338 units. The towables category dropped 8.7% in July 2025 year over year, while motorhomes saw an increase of 15.3%.

• Indicators measuring the collective mood of US consumers showed a downward turn, with consumer confidence and consumer sentiment levels falling. Consumer confidence levels, an indicator of discretionary expenditures, declined in August 2025, month over month, falling by 1.3 points, according to the Consumer Confidence Index. Consumer confidence levels were lower in August, but remained similar to levels in the past three months, according to The Conference Board, which publishes the monthly index. August’s loss can be attributed to consumers under 35 years old, while confidence levels rose for consumers over 55. In addition, the consumer sentiment index from the University of Michigan dropped in August 2025 for the first time in four months. The index fell to 58.2 in August data from 61.7 in July. Year-ahead inflation expectation results were higher monthly, as consumers convey lingering anxiety about prices amid tariff impacts. The index serves as a predictor of consumer spending as it indicates consumers’ perception of their financial prospects and the broader economy.
• A new forecast projects that RV wholesale shipments will reach a median total of 350,100 in 2025, which would be a 5% increase over 2024's year-end total, according to the RV Industry Association’s Spring 2025 issue of RV RoadSigns. The forecast range is 333,400 to 366,800 wholesale units. In 2024, the industry’s wholesale shipments increased 7% from 2023. According to RV Industry President & CEO Craig Kirby, “Interest rates continue to be a challenge, but there are green shoots for the market including continued consumer interest in RVing, creating a positive overall retail environment.” The forecast was generated for the RV Industry Association by ITR Economics.