Self Storage Services NAICS 531130
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Industry Summary
The 8,800 self storage service providers in the US rent or lease secure space, such as rooms, compartments, lockers, containers, or outdoor space, for clients to store and retrieve goods. Storage properties include one story buildings, multi-story buildings, climate controlled units, and parking areas for boats and motor vehicles. Sources of revenue include rent, sales of storage items (boxes, packing materials), insurance, late fees, administrative charges, and truck rentals. Large companies may offer management services.
Demand Dependent On Local Demographics
Because the majority of demand for self storage comes from customers within a one to three mile radius, a company’s business health is related to local population demographics and density.
Oversaturation Drives Down Occupancy
Some markets suffer from excess supply due to oversaturation.
Recent Developments
Mar 23, 2026 - Public Storage to Acquire National Storage Affiliates
- The Wall Street Journal reports that Public Storage agreed to acquire National Storage Affiliates in an all-stock deal valued at $5.63 billion, creating a self-storage company with a combined market capitalization of about $57 billion. The transaction, valued at $10.5 billion, including debt, will add more than 1,000 properties to Public Storage's portfolio, totaling 69 million rentable square feet and 550,000 units across 37 states and Puerto Rico. The companies expect to generate $110 million to $130 million in annual financial benefit within three to four years, with the deal accretive to funds from operations per share in the first year. The acquisition is expected to close in the third quarter, pending shareholder approval and customary conditions.
- A growing number of homeowners are struggling to sell properties as high prices and elevated mortgage rates continue to dampen buyer demand, according to MarketWatch. The National Association of Realtors (NAR) reports that 2025 existing home sales fell to a 31-year low. In March, Google searches for “Can’t sell house” reached record highs, surpassing levels seen during the pandemic and the 2008 financial crisis. Homes are taking longer to sell, sitting an average of 8 days longer than a year ago, with well-priced homes going under contract in about 47 days and others lingering for up to 88 days, according to Redfin. Inventory is rising as new listings increased 4% in 2025, while buyers have not returned at the same pace, creating a 44% gap between sellers and buyers. The sluggish housing market has slowed demand for self-storage services, as consumers typically rent storage space before or after buying or selling a home.
- Self-storage rent growth remains sluggish amid an oversupply of available space relative to demand. A weak housing market, softening consumer spending, and labor market jitters have reduced self-storage demand. Advertised rates for new customers, also called street rates, decreased 1.1% year over year in February 2026, according to Yardi Matrix. The average metro rate for medium (10x10 & 10x15) climate-controlled self-storage units decreased by 0.9% year over year in February 2026. Average metro rates for medium (10x10 & 10x15) non-climate-controlled units fell 1.1% year over year. Major self-storage REITs generally reported stabilizing Q4 2025 results, but demand remains soft and is strongly tied to local self-storage supply conditions. Many large self-storage REITS expect conditions to remain challenging in 2026, as many anticipate flat to slightly negative growth.
- Self-storage insiders are mostly optimistic that the industry may begin to turn around after several years of market weakness, according to Inside Self-Storage. Acquisitions in the industry have been subdued as high interest rates made dealmaking more expensive and property valuations dropped. Compared to the 2022 peak, self-storage asset values fell 25% by 2025, according to real estate analytics firm Green Street. As investor interest gains momentum, buyers are expected to focus on regions with solid population growth, such as the Sunbelt. Institutional investors, including REITs, are expected to drive the bulk of transactions as smaller investors exit the market. The frozen housing market has been an impediment to self-storage rent growth, but home sales are expected to improve as mortgage rates move lower. The slowdown in new supply is also supportive of rent growth.
Industry Revenue
Self Storage Services
Industry Structure
Industry size & Structure
The average self storage company operates a single location, employs 7 workers, and generates about $2 million annually.
- The self storage service industry consists of about 8,800 companies that employ 60,600 workers and generate $21 billion annually.
- The industry is fragmented; the top 50 firms account for about 64% of total revenue.
- Just over half of self storage facilities are located in suburban areas; about 36% in urban; and 12% in rural.
- About 13% of US households and 12% of US businesses rent self storage units.
- Large companies include Public Storage, Extra Space Storage, CubeSmart, and National Storage Affiliates.
Industry Forecast
Industry Forecast
Self Storage Services Industry Growth
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