Self Storage Services NAICS 531130

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Industry Summary
The 8,800 self storage service providers in the US rent or lease secure space, such as rooms, compartments, lockers, containers, or outdoor space, for clients to store and retrieve goods. Storage properties include one story buildings, multi-story buildings, climate controlled units, and parking areas for boats and motor vehicles. Sources of revenue include rent, sales of storage items (boxes, packing materials), insurance, late fees, administrative charges, and truck rentals. Large companies may offer management services.
Demand Dependent On Local Demographics
Because the majority of demand for self storage comes from customers within a one to three mile radius, a company’s business health is related to local population demographics and density.
Oversaturation Drives Down Occupancy
Some markets suffer from excess supply due to oversaturation.
Recent Developments
May 21, 2025 - Major Self-Storage REITs Post Mixed Q1 Results
- Some of the top US-based self-storage real estate investment trusts (REITs) saw net operating income and occupancy soften in the first quarter of 2025. CubeSmart’s same-store net operating income (NOI) fell 0.8% year-over-year in Q1 2025, and occupancy dropped to 89.2% from Q1 2024’s 90.4%. Extra Space Storage’s same-store NOI was down 1.2% from the first quarter of 2024, but occupancy rose to 93.4% from 92.4% over the same period. Public Storage’s same-store NOI was flat year-over-year in the first quarter, and occupancy fell from 92.1% in Q1 2024 to 91.5%. National Storage Affiliates Trust’s NOI dropped 5.7% in Q1 2025, and occupancy fell to 83.9% from 85.8% in Q1 2024. In speaking to first-quarter results, the President and CEO of National Storage Affiliates Trust said, “Despite increased economic uncertainty, we remain positive on the medium-term outlook for the self storage sector, and NSA specifically.”
- The number of retiree moves declined nearly 24% in 2024, according to analysis of Census Bureau data by moving services firm HireAHelper. High mortgage rates and home prices likely put downward pressure on retiree moves, as mortgage rates in 2024 remained around 7% and the average home price was about $500,000, according to HireAHelper. While retirement-related moves dropped in 2024, the market continues to improve compared to the drop caused by the pandemic. There were 298,400 retiree moves between 2023 and 2024 compared to 230,500 in 2021-2022. For retirees moving to a different state, Florida remains the most popular destination by a wide margin. In 2024, Florida accounted for 20% of retiree interstate moves. Minnesota was the second-most popular state with 7%. Moving and downsizing by older Americans is a demand driver for self-storage services.
- The number of building permits issued for single-family, privately-owned housing units, a demand driver for self-storage services, decreased 5.1% in April 2025 compared to March and fell 6.2% year-over-year. Single-family housing starts dropped by 1.6% month-over-month and were down 12% compared to April 2024. Single-family housing completions declined 5.9% in April from the previous month and decreased 12.3% year-over-year. Housing starts in April were pressured by tariff-related economic uncertainty, high mortgage rates, and rising costs for building materials, according to the National Association of Home Builders (NAHB). Single-family permitting and housing starts are indicators of future demand for self-storage.
- The recently released “The Real Cost of Clutter” report by self-storage software firm Storable details how underused possessions affect Americans’ lives. According to a survey of 1,000 Storable customers, 21% of respondents said that storing items takes up more than 500 square feet of their residence. More than half of those surveyed said that things they seldom use occupy between 100 and 500 square feet of their homes. Nearly a third of respondents said at least half of their garage is filled with clutter. Almost 75% of those surveyed said the cluttered areas of their homes stress them, and more than 30% said they avoid having guests due to clutter.
Industry Revenue
Self Storage Services

Industry Structure
Industry size & Structure
The average self storage company operates a single location, employs 7 workers, and generates about $2 million annually.
- The self storage service industry consists of about 8,800 companies that employ 60,600 workers and generate $19.6 billion annually.
- The industry is fragmented; the top 50 firms account for about 60% of total revenue.
- Just over half of self storage facilities are located in suburban areas; about 36% in urban; and 12% in rural.
- About 10% of US households and 12% of US businesses rent self storage units.
- Large companies include Public Storage, Extra Space Storage, CubeSmart, and National Storage Affiliates.
Industry Forecast
Industry Forecast
Self Storage Services Industry Growth

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