Soap & Toilet Preparation Manufacturers NAICS 3256
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Industry Summary
The 2,280 soap and toilet preparation manufacturers in the US produce soap, detergent, polish, surface active agents, leather finishing agents, toilet preparations, and other cleaning and personal care products. Consumer soap and toilet preparation products are typically sold through distributors and retailers, such as mass merchandisers, grocery stores, warehouse clubs, and drugstores. Commercial products are sold directly to large customers or through distributors and wholesalers to smaller customers.
Mature Markets
In the US, many categories within the soap and toilet preparation industry are classified as low growth and mature.
Variable Raw Materials Costs
The cost of raw materials can vary depending on global market conditions.
Recent Developments
Nov 27, 2025 - Pods Not a Significant Source of Microplastics Pollution
- A recent article posted to The New York Times’ product review website Wirecutter challenges the narrative that microplastics pollution can be tied to detergent pods. According to Wirecutter, there’s little credible scientific evidence proving pods are a significant source of microplastics or nanoplastics pollution. It explains that while the water-soluble polyvinyl alcohol (PVA) film used in detergent pods is technically a petroleum-based plastic, it dissolves fully in water and biodegrades under typical wastewater-treatment conditions, supporting the detergent industry’s defense of PVA film and reinforcing its contention that pod products are not as environmentally harmful as critics claim. Wirecutter’s review of detergent pods could reduce regulatory pressure on manufacturers by giving credence to their biodegradation claims. It also strengthens the public relations position for pod makers (and film-supplier companies like MonoSol), helping them counter “greenwashing” accusations.
- The Wall Street Journal in October reported on a booming trend in gourmand body-care scents, with desserts like doughnuts, cookies, cake, and pancakes surging in popularity. Personal care product manufacturers are partnering with food brands to create co-branded scent collections to grab consumers attention and appeal to their sense of nostalgia. Collaborations include brands such as Native (with Dunkin’), Dove (with Crumbl), and Bath & Body Works (with Milk Bar). Dove and Crumbl cookies have partnered to create Lemon Glaze body scrubs and Confetti Cake body washes, according to WSJ. While the trend has provoked strong differences of opinion among consumers, with some loving them and others hating them, it has generated plenty of buzz and an opportunity to stand out in the fragrance crowded market. Beyond personal care, there’s room for these gourmand aromas in candles, diffusers, and even savory-food inspired lines like burger-scented candles, according to WSJ.
- Makers of household and health and beauty products are facing increasing competition from private label brands, Chain Store Age reports. As retail prices remain high, consumers are gravitating toward private-label products, according to the latest Private Label Trends report from Numerator. Across 10 major product sectors, private-label products accounted for nearly a quarter of unit volume (24%). Sectors with the highest percentage of US households buying private label brand products include health & beauty (99.2%) and household products (98.9%). Aldi and Trader Joe’s rely most heavily on private brands, accounting for 76% and 75%, respectively, of their overall sales volume, while Sam’s Club, Costco, and Walmart see more than a quarter of their overall sales volume coming from private-labels. Numerator found that 41% of surveyed consumers purchase private label items to save money and 25% think they’re as good as name brands.
- Producer prices for soap, cleaners, and toilet preparation manufacturers hit another new high in August, rising 1.2% compared to a year ago, after rising 1.2% in the previous August-versus-August annual comparison, according to the latest US Bureau of Labor Statistics data. Manufacturers are hiking prices to preserve margins as tariffs raise their raw material costs. Employment by soap and toilet preparation manufacturers was flat year over year in July, while the average industry wage jumped 7.8% over the same period to $24.90 per hour, BLS data show. Retail prices for personal care products, as measured by the consumer price index, rose 1.1% YoY in August and 0.4% from July, BLS data show. Rising consumer prices are cutting into sales for makers of soaps and detergents, including industry bellwether Procter & Gamble.
Industry Revenue
Soap & Toilet Preparation Manufacturers
Industry Structure
Industry size & Structure
The average soap and toilet preparation manufacturer operates out of a single location, employs about 50 workers, and generates about $35 million annually.
- The soap and toilet preparation manufacturing industry includes about 2,280 companies that employ about 113,600 workers and generate $80.4 billion annually.
- The industry is highly concentrated; the top 50 companies account for 70% of industry revenue.
- Soap and detergent manufacturing accounts for about 44% of firms and 45% of revenue; toilet preparation manufacturing accounts for about 38% of firms and 37% of industry revenue; surfactant manufacturing accounts for about 3% of firms and 10% of revenue; and polish and other sanitation goods manufacturing accounts for 15% of firms and 8% of revenue.
- Large companies with soap and toilet preparation manufacturing operations include Procter & Gamble, Colgate-Palmolive, Ecolab, and Clorox. Most large companies manufacture a variety of consumer and commercial products in addition to soaps and toilet preparations.
- Large companies may generate a significant percentage of their sales in international markets.
- The average American family washes between 300-390 loads of laundry per year, according to Procter & Gamble. Globally, 67% of people say they do laundry at least twice per week, another 31% claim to do it every day.
Industry Forecast
Industry Forecast
Soap & Toilet Preparation Manufacturers Industry Growth
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