Sports Training Services NAICS 611620
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Industry Summary
The 18,700 sports training service providers in the US offer instruction in athletic activities. The industry includes personal trainers, which operate independently from a sports facility. Firms may specialize in a particular sport or exercise, such as tennis or yoga, or provide general athletic training.
Competition From Alternative Providers
Sports training service providers compete with a variety of alternative sources, including fitness clubs, recreation centers, schools, other types of camps (academic, scouting), and videos (YouTube, DVDs).
Recent Developments
Sep 10, 2025 - High School Sports Participation Rebounds From COVID-era Drop
- A new wave of student athletes has emerged to replace the losses caused by the COVID-19 pandemic earlier this decade, according to the National Federation of State High School Associations (NFHS). A record 8.2 million students played high school sports nationwide during the 2024-25 school year. The 8,266,244 total represents an increase of more than 200,000 from the previous school year's record number of 8,062,302. Participation has risen by more than 650,000 over the previous three school years, according to the annual NFHS High School Athletics Participation Survey.
- A federal appeals court has struck down the Federal Trade Commission’s “click-to-cancel” rule that would have required many businesses to make it as easy for consumers to cancel subscriptions and memberships as it was to sign up for them. Click-to-cancel has been praised by consumer-rights groups but many fitness industry stakeholders argued that the rule would have exposed the fitness industry to unnecessary and costly operational burdens, according to Athlete Tech News. The US Court of Appeals for the Eighth Circuit opinion said that the rule suffered from “procedural deficiencies.”
- Increasing expenditure on sports training and development for children has become a key driver sports training demand, according to Allied Market Research. Awareness of the benefits of engaging in sports activity, such as increased concentration and problem-solving ability, supports the growth of sport industry and industries related to it. The sports training market was valued at $11 billion in 2021 and is expected to reach $18.85 billion by 2031 at a compound annual growth rate of 5.7%, according to Allied Market Research.
- Sports training service sales are forecast to increase at a 4.52% compounded annual rate from 2025 to 2029, faster than the growth of the overall economy, according to Inforum and the Interindustry Economic Research Fund, Inc. Sports training industry employment increased moderately during the first six months of 2025, according to the US Bureau of Labor Statistics.
Industry Revenue
Sports Training Services
Industry Structure
Industry size & Structure
The average sports training service provider operates out of a single location, employs 10 workers, and generates about $625,800 annually.
- The sports training services industry consists of about 18,700 firms that employ about 183,900 workers and generate $11.7 billion annually.
- The sports training services industry is fragmented; the top 50 companies account for 14% of industry revenue. In the nonprofit sector, the top 50 companies account for 30% of sector revenue.
- Small, independent organizations account for the vast majority of the industry. Large organizations offer services through local chapters.
Industry Forecast
Industry Forecast
Sports Training Services Industry Growth
Source: Vertical IQ and Inforum
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