Telemarketing Bureaus NAICS 561422

Aug 25, 2025 - Texas Enacts Strict Telemarketing Restriction Law

• A new anti-spam law in Texas takes effect September 1 that expands the definition of, “telephone solicitation” to include text messages, image messages, and other forms of electronic communication. It is broadly applied to include any business who sends marketing communications to Texas residents or to telemarketing businesses based in the state. To adhere to the statute, telemarketers who wish to operate in Texas must register as a “telephone solicitor” with the Secretary of State and post a $10,000 bond. Consumers are empowered to sue telemarketers who either knowingly or unknowingly violate the law and can recover statutory damages from $500 to $10,000. Intentional violations for telemarketers have no statutory limit and companies can be sued multiple times.
• A flood of telemarketing calls and e-communications to mortgage applicants has become such a nuisance for potential homeowners that Congress is weighing a bill to ban “trigger leads.” When a lender pulls a potential customer’s credit report, the bureau adds that person to a list it can then sell to mortgage lenders, who then bombard the borrower with phone, text, and email solicitations. Trigger leads were originally designed to provide more competition to borrowers looking at only one lender. Since interest rates went up in 2022, less people applied for mortgages and trigger leads exploded in volume as lenders faced fewer customers. The Mortgage Bankers Association recently shared a list of loan officer complaints about trigger leads, finding that once a client okays a credit check, they sometimes get hundreds of messages within hours. Legislation limiting the sale of trigger leads is progressing in Congress and is likely to pass.

• Americans received 52.8 billion robocalls in 2024, a decrease of 4.2% year over year, according to anti-telemarketing software maker YouMail. The number of calls actually fell despite a late-year search in calls concerning the US presidential election - yet still averages about 20 robocalls a year for every American adult. Per the annual YouMail data, telemarketing calls were the only category to increase in 2024, up 25% to 19.3 billion. Conversely, the number of calls fell for notifications (down 16%) and payment reminders (down 10%). Scam calls also fell for the year - down 22% - but when taken together with telemarketing the two categories represent 52% of all telemarketing calls in the US.
• In January 2025 the 11th US Circuit Court of Appeals halted the implementation of a new Federal Communications Commission rule that would have drastically reduced robocalls in the telemarketing industry. Last year the FCC expanded on a piece of the Telephone Consumer Protection Act requiring telemarketers to obtain consent from customers to be contacted by marketing partner robocalls. The court struck down the FCC’s plan to require consent for contact by each individual company on a list, rather than a blanket approval for all at once, as the rule was previously applied by the industry. Just before the rule was set to go into effect, and after the FCC changed leadership to the Trump administration, the court sided with the Insurance Marketing Coalition that the proposed changes overstepped the FCC’s authority. The decision will likely increase the frequency of robocalls, which already hover at about 50 billion a year.