Vertical IQ, a Raleigh-based industry research firm that helps thousands of professionals who advise small and medium-sized businesses (SMBs), shared today that it is well-positioned for continued growth and innovation in 2020.

“This past year was pivotal for Vertical IQ,” said CEO and cofounder Bobby Martin. “We continued to grow our customer base and saw double-digit growth in use of our Industry Intelligence in 2019. But we’re only getting started.”

A year of successes

Among Vertical IQ’s accomplishments in 2019:

  • They grew the company’s customer base by more than 30 percent via a combination of current verticals and expanding into new verticals.
  • The company increased their number of users by more than 20 percent.
  • Their industry coverage grew by nearly 30 percent, now offering Industry Intelligence on more than 500 industries.
  • A “Freemium” platform was introduced, allowing users to unlock free access to foundational information for many of the company’s Industry Profiles.
  • The Vertical IQ mobile app was enhanced to offer an improved user experience and additional information, including new Canadian-specific content.
  • The Vertical IQ leadership team was expanded with the hiring of Chief Marketing Officer David Buffaloe.

Beneficial changes

These changes and enhancements to the Vertical IQ product and organization position the company for future success, which in turn benefits the company’s many clients.

“Vertical IQ offers an outstanding return on investment for our bankers, and the enhancements they continue to make to their product only increase that value proposition,” said Vertical IQ customer Jim Bevins, vice president of Small Business Solutions at First Commonwealth Bank.

“The entire Vertical IQ team strives to provide an outstanding call preparation solution, as well as training and education resources on how to get the most out of their Industry Intelligence. They are key partners for our sales teams’ success,” Bevins added.

Looking ahead

In the coming months, Vertical IQ will be implementing even more innovative changes that will further enhance their product offering.

The company will continue to expand their industry and economic data coverage. They also are developing new ways to put that comprehensive intelligence into action by increasing the resources available within their Sales Toolkit.

Additionally, Vertical IQ is expanding their reach via strategic partnerships with complementary technologies and increased API integration capabilities.

“At Vertical IQ, we want to revolutionize the way sales professionals prepare for calls and manage their clients — we’re shaking up the status quo of relationship management,” CEO Bobby Martin noted. “I’m confident that the outstanding team we have in place is going to use the momentum we built this past year to spur even more growth and innovation as we head into 2020.”

To learn more about Vertical IQ or to request a demo, visit

About Vertical IQ

Headquartered in Raleigh, North Carolina, Vertical IQ is an innovative industry research solution that helps prepare bankers, accountants and other advisors of all types who advise small and medium-sized businesses (SMBs). With actionable content covering more than 500 unique industries, as well as 325 economic/industry reports for cities across the U.S., Vertical IQ quickly turns its users into industry experts, helping them land new business and retain existing customers. Vertical IQ’s industry research has been incorporated into the successful relationship management processes of organizations of all sizes. Learn more at