Residential Brokers & Property Managers NAICS 531311, 531210
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Industry Summary
The 94,000 residential real estate and property management firms in the US work with owners to find buyers for property for sale, lessees for property for rent, and to maintain and manage rental property. Over 60% of industry revenues come from the sale of residential property, and the remainder comes from property management services.
Fewer Qualified Buyers
Mortgage lenders adopted stricter lending practices in the wake of the 2008 financial crisis, making it more difficult, especially for first time home buyers, to qualify for new loans.
Greater Internet Marketing
Residential real estate brokers and property managers are increasing their use of both the internet and multiple listing services (MLS) to advertise available properties to prospective buyers and renters.
Recent Developments
Apr 23, 2026 - Senate Bill Chills Build-to-Rent Development
- Legislation in Congress is stalling investment in build-to-rent housing, freezing development and financing amid spreading market uncertainty, according to Bisnow. A Senate bill passed March 12 would require large developers to sell single-family rental communities after seven years, a provision industry groups warn could halt construction and reduce supply. Investors, lenders, and developers have largely paused activity, with major players like Fannie Mae and Freddie Mac stepping back, making it harder to fund or refinance projects. Developers report higher borrowing costs, fewer buyers, and delayed deals. The National Association of Home Builders estimates the rule could cut 40,000 units annually, potentially driving rents higher. With lawmakers divided and progress delayed, the market remains in limbo, undermining efforts to expand housing supply and improve affordability.
- Sellers entering the spring housing market are increasingly pricing homes more realistically at listing, reducing reliance on later price cuts, according to Realtor.com data. In March, 16.2% of listings had price reductions, down 1.2 percentage points from a year earlier, signaling a shift from 2025 trends when about 20% of homes saw cuts during peak months. Brokers say accurate initial pricing helps listings capture early buyer attention and avoid extended time on market, which can weaken terms and perceived value. This change reflects more data-driven, strategic behavior among agents and sellers. For the residential brokerage industry, the trend underscores the growing importance of pricing strategy, agent guidance, and market analytics to improve transaction speed, align buyer and seller expectations, and stabilize deal flow in a slower, buyer-friendly market.
- Home builders are cutting costs by using cheaper materials, simplifying designs, and reducing features to make homes more affordable amid high prices, mortgage rates, and economic uncertainty, according to The Wall Street Journal. Builders are installing particle-board cabinets, thinner countertops, fewer windows, and lower-end appliances, while shrinking home sizes and standardizing layouts. Some are also offering mortgage-rate buydowns to attract buyers, but homes still often sell for more than $400,000. Buyers face trade-offs between affordability and quality, with some reporting missing or lower-quality finishes. Industry analysts say these changes are spreading as builders prioritize efficiency and profit margins. While companies argue that homes remain durable and accessible to first-time buyers, critics say newer houses feel less customized and lower in quality than older homes.
- Sales of existing US homes decreased by 3.6% in March 2026 from February and were down 1% year-over-year, according to the National Association of Realtors (NAR). NAR chief economist Lawrence Yun said, "March home sales remained sluggish and below last year’s pace. Lower consumer confidence and softer job growth continue to hold back buyers." Yun added, "Mortgage rates have been rising, and that has led us to trim our home sales outlook for the year. Even with a more modest pace of sales growth, home prices continue to steadily increase due to minimal inventory growth."
Industry Revenue
Residential Brokers & Property Managers
Industry Structure
Industry size & Structure
The typical residential broker and property manager employs 3-12 workers and generates about $1 million in annual revenue.
- There are about 94,000 firms in the US with $128 billion in annual revenue and about 1.1 million employees.
- The industry is highly fragmented with the 50 largest firms totaling 20-32% of industry revenue.
- The largest firms include Century 21, Re/Max Realtors, and Coldwell Banker.
- The majority of industry employees are property managers and real estate agents. The remainder are office/administrative support and management.
Industry Forecast
Industry Forecast
Residential Brokers & Property Managers Industry Growth
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