Overview
The 20,100 advertising and PR agencies in the US develop and place ads for companies and organizations and develop programs to promote the interests of or create an image for their clients. Some full-service agencies provide both advertising and PR services.
Advertising Overload Spurs Backlash
Advertising and publicity space has become increasingly cluttered, with marketers struggling to get their voices heard.
Digital Services Driving Growth
Demand for digital services, including online ads, social media marketing, and mobile marketing, is growing rapidly and accounts for 55% of total ad spending.
Industry Financial Benchmarks
Here are typical financial statements for advertising & pr agencies.
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