Auto Rental & Leasing NAICS 532111, 532112

        Auto Rental & Leasing

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Purchase Report

Industry Summary

The 2,400 Auto rental and leasing companies in the US provide vehicles for short-term or long-term use. Rentals and leases typically involve passenger cars or trucks. Companies may also provide the use of vans, sport utility vehicles, luxury cars, limousines, or hearses. Some companies lease used vehicles. While large rental companies own thousands of individual locations worldwide, they also license brand names to independent operators.

Dependence on the Travel Industry

Air travel is a key driver for car rental volume.

Resale Risk

Companies bear the risk of decreases in residual value for vehicles reaching the end of their rental or lease life.


Recent Developments

May 24, 2026 - Length of Rental for Collision Repairs Drops
  • The average length of car rental for collision repairs declined to 16.3 days in Q1 2026, down 0.4 days year over year, according to Enterprise Mobility. The decrease follows a 0.9-day drop in Q1 2025, reflecting continued normalization as repair backlogs ease. Average repair backlogs fell to about 1.8 weeks from 2.6 weeks a year earlier. Fewer than 10% of shops reported delays of four weeks or more, and 18% said they could schedule repairs immediately. Rental lengths remain above pre-pandemic levels of 13.2 days in Q1 2020 and 12.8 days in Q1 2019. Regional differences persisted, with Alaska reporting the longest rentals at 20.8 days, and North Dakota the shortest at 12.0 days. Enterprise Mobility data suggests the industry is nearing a new normal, with limited additional declines expected unless repair volume declines.
  • The American Customer Satisfaction Index (ACSI) Travel Study 2026 shows rising customer satisfaction across the travel sector as conditions normalize, with car rentals improving 1% to a score of 76, matching gains in airlines, rideshare, and online travel agencies. Within auto rentals, results are mixed, highlighting uneven performance across brands. Alamo and Avis lead at 79, each up 7%, while National also improves, and Hertz edges up to 77. In contrast, Budget drops 5% to 73, and Dollar falls 3% to 71, with both facing higher complaint rates and weaker service perceptions. These disparities underscore ongoing challenges in customer service, digital experience, and complaint handling, underscoring the need for operational consistency and technology adoption to strengthen competitiveness in the auto rental industry.
  • According to the Associated Press, rising travel costs driven by higher fuel prices, inflation, and global uncertainty are likely to weigh on travel spending as consumers rethink vacation plans. Overall travel spending is expected to grow just 1% in 2026, according to the US Travel Association. Many Americans are shifting to shorter, closer-to-home trips or cutting travel altogether, reducing the need for extended car rentals. Higher gasoline prices and rising costs for airfare, lodging, and dining are forcing travelers to seek lower-cost alternatives, including buses, trains, or shorter driving distances. Analysts describe a "K-shaped" trend, with higher-income households maintaining travel habits while lower-income consumers scale back. A reduction in US travel spending could soften rental car demand in price-sensitive segments.
  • Electric vehicle discounts are creating new dynamics for the auto leasing industry, as oversupply and weaker demand following the expiration of federal tax credits have pushed automakers and dealers to offer aggressive incentives, according to The Wall Street Journal. Buyers can now secure steeply discounted EV purchases and lease deals, with some incentives reaching $10,000 or more, and lease support as high as $18,300 on certain models. Rising gas prices are also renewing interest in EVs and hybrids, increasing search activity and potential demand. For the leasing market, the surge in incentives is lowering monthly payments and making EV leases more competitive with gas-powered vehicles, helping absorb excess inventory. However, continued oversupply suggests pricing pressure may persist, requiring leasing companies to balance residual values and profitability as manufacturers rely on incentives to stimulate demand.

Industry Revenue

Auto Rental & Leasing


Industry Structure

Industry size & Structure

A typical auto rental company employs 50 workers and generates around $17-18 million annually, while a typical auto leasing company operates a single location and generates about $34 million annually.

    • The auto rental and leasing industry consists of 2,400 companies that employ 129,500 workers and generate $55.1 billion annually.
    • The auto rental and leasing industry is concentrated at the top, and fragmented at the bottom. The top eight car rental firms account for 92% of industry revenue and the top eight auto leasing firms account for 86% of industry revenue. Most small companies operate out of a single location.
    • While large rental companies own thousands of individual locations worldwide, they also license brand names to independent operators.
    • Large auto rental companies include Enterprise Holdings (Alamo, Enterprise, National), Hertz, and Avis. Major companies that provide auto leasing services include Element Fleet Management, and Holman (formerly ARI Global Fleet Management).

                                    Industry Forecast

                                    Industry Forecast
                                    Auto Rental & Leasing Industry Growth
                                    Source: Vertical IQ and Inforum

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