Boat Dealers NAICS 441222

Sep 25, 2025 - Electric Boating Gains Momentum

• According to a report in Trade Only Today, electric boating is rapidly transitioning from niche to mainstream, driven by environmental concerns, regulatory pressure, and advances in battery and propulsion technologies. OEMs are investing heavily in electrifying models and developing new designs, while consumer interest grows, especially in recreational segments. Despite infrastructure and performance concerns, over 100 manufacturers are actively innovating, signaling long-term market growth. Boating dealers may see both opportunity and challenge with the shift. Rising consumer demand for sustainable, low-maintenance vessels opens new sales channels, particularly among first-time buyers and eco-conscious boaters. Dealers can adapt by expanding electric inventory, educating customers, and preparing for evolving service needs. Early alignment with electric trends can enhance competitiveness and position dealers as leaders in a transforming marine market.
• The Retail Trade Industry is one of 12 industries reporting growth in August's Services ISM Report on Business. Executives in the Retail Trade industry reported increases in business activity, new orders, prices paid for materials and services, and inventories, along with faster supply deliveries and a decrease in order backlogs in August. Additional industries reporting growth during the period were Information; Wholesale Trade; Arts, Entertainment & Recreation; Mining; Transportation & Warehousing; Educational Services; Professional, Scientific & Technical Services; Utilities; Health Care & Social Assistance; Public Administration; and Real Estate, Rental & Leasing. Four industries reporting contraction during the period were Accommodation & Food Services; Management of Companies & Support Services; Other Services; and Construction. Overall, economic activity in the services sector grew in August for the third consecutive month, with the Services PMI registering 52%.

• New powerboat retail unit sales declined by 9.7% year to date through June 2025, compared to the same period a year ago, amid ongoing economic pressures, according to the Monthly Recreational Boating Industry Data Summary from the National Marine Manufacturers Association (NMMA). Sales fell in several categories during the period year over year, including new pontoons (-10.9%), jet boats (-14.4%), and wake sport boats (-9.9%). Segments with a small improvement in sales included yachts (1.8%).
• According to a Boating Industry report, some marine products could be subject to new tariffs on steel and aluminum derivative products by the Trump administration. The 407 product categories added to the list, effective August 18, are subject to a 50% tariff. The National Marine Manufacturers Association (NMMA) weighed in on the matter: “Several marine products could now be subject to these new tariff rates, and NMMA encourages members to work with [their] team[s] and suppliers to identify the corresponding HTS (harmonized tariff schedule) codes with imported components, parts or products.” The expanded tariff involves determining what percentage of an item is made with the targeted materials, which increases the compliance burden. The tariffs increase challenges for boat dealers in future planning, managing cash flow, and maintaining stable pricing, which may affect product affordability. The Trump administration claims the tariffs will support the revitalization of the American steel and aluminum industries.