Carpet and Upholstery Cleaners NAICS 561740

        Carpet and Upholstery Cleaners

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Purchase Report

Industry Summary

The 6,731 Firms in the US primarily clean rugs, carpets, and upholstered products, typically on-site at the customer’s premise. Residential customers account for 85% of sales, while commercial customers account for about 15% of sales. Firms may also offer damage restoration, janitorial and custodial, hard surface floor cleaning, water damage restoration, and auto detailing services.

Sensitivity to Economic Factors

Carpet and upholstery cleaning is a discretionary expense and a service that is easy to delay when finances are tight.

Industry Contraction

The carpet and upholstery cleaning industry has contracted over time, as has the size of the carpet market.


Recent Developments

May 13, 2025 - Cooler Growth Expected
  • The US carpet and upholstery cleaners industry is projected to grow at a CAGR of 3.22% between 2025 and 2029, slower than the overall economy’s growth, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. Consumer sentiment is expected to improve in the forecast period, which bodes well for the management and administrative services sector, which includes cleaning services. Factors that may limit consumer spending are higher tariffs on consumer goods. Lower inflation supports a moderate increase of real disposable income by about 2% in 2025 and 1.9% in 2026. The recent rise in remote work can impact needs related to working in corporate environments such as cleaning services. Remote work practices have faded to some extent since the pandemic, but remain more common than in earlier years. In the 12 months ending in December 2024, an average of 28% of workdays were spent at a remote location.
  • According to a report in CleanLink, a significant upswing in demand for contract cleaning services by a range of business sectors is being driven by a greater emphasis on workplace cleanliness, hygiene, and the well-being of employees. Businesses are recognizing a boost in productivity levels connected to heightened cleanliness levels, in addition to fulfilling a fundamental operational necessity, per the report. Additional contract cleaning services being utilized include deep carpet cleaning to eliminate embedded contaminants, fogging for comprehensive disinfection, and targeted sanitation of high-touch areas. Companies are choosing contract cleaners for their flexibility to scale their services to meet the businesses’ needs and reduce the burden on internal administrative teams.
  • Cleaning services providers – including residential and commercial cleaning, carpet cleaning, junk removal, and similar services - saw an improvement in the second half of 2024, according to the Home Service Economic Report released in February 2025 by Jobber, a job tracking and customer management software firm. New cleaning work scheduled continued to increase in Q4 year over year. Median revenue growth for service providers showed some upward movement during Q3 and Q4, compared to a year ago, attributed to higher prices. “While revenue dipped at times, the latter half of the year showed improvement,” noted the report. The outlook for the home services sector in 2025 is promising as inflation stabilizes, consumer demand grows, and the job market remains strong, according to the Jobber report. Consumers continue to increase their adoption of digital payments. The report noted that digital payments were about 47% of total payments in Q4 2024 with the expectation to reach 50% in 2025.
  • According to a report in CFO Dive, consumer sentiment, an indicator of discretionary spending, fell in large part due to tariff uncertainty and an expectation of higher prices. The final index of consumer sentiment from the University of Michigan dropped 8% in April 2025 from the previous month. An index measuring consumers’ expectations for the future fell nearly a third since January, the steepest three-month percentage decline since the 1990 recession. According to survey director Joanne Hsu, “Consumers perceived risks to multiple aspects of the economy, in large part due to ongoing uncertainty around trade policy and the potential for a resurgence of inflation looming ahead.”

Industry Revenue

Carpet and Upholstery Cleaners


Industry Structure

Industry size & Structure

The average carpet and upholstery cleaner operates out of a single location, employs about 5 workers, and generates about $728,866 annually.

    • The carpet and upholstery cleaning industry consists of about 6,731 firms that employ about 36,100 workers and generate about $4.9 billion annually.
    • The industry is fragmented; the top 50 companies account for about 23% of industry revenue.
    • Franchises account for about 19% of the industry. Major franchise operators include Stanley Steamer, Chem-Dry, and ServiceMaster.
    • Most firms operate within a limited geographical market; in an industry survey by Cleanfax, 95% of respondents serviced a region up to a 200-mile area.
    • Carpet and area rugs account for a third of the US flooring market, according to Floor Covering News.

                                  Industry Forecast

                                  Industry Forecast
                                  Carpet and Upholstery Cleaners Industry Growth
                                  Source: Vertical IQ and Inforum

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