Carpet and Upholstery Cleaners NAICS 561740

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Industry Summary
The 6,731 Firms in the US primarily clean rugs, carpets, and upholstered products, typically on-site at the customer’s premise. Residential customers account for 85% of sales, while commercial customers account for about 15% of sales. Firms may also offer damage restoration, janitorial and custodial, hard surface floor cleaning, water damage restoration, and auto detailing services.
Sensitivity to Economic Factors
Carpet and upholstery cleaning is a discretionary expense and a service that is easy to delay when finances are tight.
Industry Contraction
The carpet and upholstery cleaning industry has contracted over time, as has the size of the carpet market.
Recent Developments
Jul 10, 2025 - Steady Revenue, Lower Job Volume in Q1
- Cleaning services providers – including residential and commercial cleaning, carpet cleaning, junk removal, and similar services - saw mixed results in Q1 2025, according to the Home Service Economic Report released by Jobber, a job tracking and customer management software firm. New cleaning work scheduled fell 4% in Q1, while revenue grew 5% compared to a year ago, attributable to an increase in average invoice size, driven by upselling and recurring service models. The cleaning segment saw revenue stability in the quarter, driven by smaller, recurring jobs. “The Q1 data shows a sector in transition—stable, but still under pressure from high borrowing costs and cautious consumer behavior,” according to Abheek Dhawan, SVP of Strategy & Analytics at Jobber. Consumers continue to increase their adoption of digital payments. The report noted that digital payments were about 47% of total payments in Q1, up from 43% a year ago.
- Consumer sentiment, an indicator of discretionary spending, was mixed in June 2025, according to two major indicators. The final index of consumer sentiment from the University of Michigan grew 15.9% in June 2025 from the previous month, as the Trump administration put some tariffs on hold against major US trade partners, according to CFO Dive. Year over year, the index of consumer sentiment was down 11.3%. An index measuring consumers’ expectations for the future was up 21.9% from the previous month, but was down 16.1% year over year. According to survey director Joanne Hsu, “Consumers appear to have settled somewhat from the shock of the extremely high tariffs announced in April and the policy volatility seen in the weeks that followed.” Hsu noted that consumers’ views of business conditions, personal finances, buying conditions for big ticket items, labor markets and stock markets all remain below six months ago. However, the Consumer Confidence Index fell by 12.3 points in June 2025, compared to the previous month. The index dropped in June following a gain in May, according to The Conference Board, which publishes the monthly index.
- The US carpet and upholstery cleaners industry is projected to grow at a CAGR of 3.22% between 2025 and 2029, slower than the overall economy’s growth, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. Consumer sentiment is expected to improve in the forecast period, which bodes well for the management and administrative services sector, which includes cleaning services. Factors that may limit consumer spending are higher tariffs on consumer goods. Lower inflation supports a moderate increase of real disposable income by about 2% in 2025 and 1.9% in 2026. The recent rise in remote work can impact needs related to working in corporate environments such as cleaning services. Remote work practices have faded to some extent since the pandemic, but remain more common than in earlier years. In the 12 months ending in December 2024, an average of 28% of workdays were spent at a remote location.
- According to a report in CleanLink, a significant upswing in demand for contract cleaning services by a range of business sectors is being driven by a greater emphasis on workplace cleanliness, hygiene, and the well-being of employees. Businesses are recognizing a boost in productivity levels connected to heightened cleanliness levels, in addition to fulfilling a fundamental operational necessity, per the report. Additional contract cleaning services being utilized include deep carpet cleaning to eliminate embedded contaminants, fogging for comprehensive disinfection, and targeted sanitation of high-touch areas. Companies are choosing contract cleaners for their flexibility to scale their services to meet the businesses’ needs and reduce the burden on internal administrative teams.
Industry Revenue
Carpet and Upholstery Cleaners

Industry Structure
Industry size & Structure
The average carpet and upholstery cleaner operates out of a single location, employs about 5 workers, and generates about $728,866 annually.
- The carpet and upholstery cleaning industry consists of about 6,731 firms that employ about 36,100 workers and generate about $4.9 billion annually.
- The industry is fragmented; the top 50 companies account for about 23% of industry revenue.
- Franchises account for about 19% of the industry. Major franchise operators include Stanley Steamer, Chem-Dry, and ServiceMaster.
- Most firms operate within a limited geographical market; in an industry survey by Cleanfax, 95% of respondents serviced a region up to a 200-mile area.
- Carpet and area rugs account for a third of the US flooring market, according to Floor Covering News.
Industry Forecast
Industry Forecast
Carpet and Upholstery Cleaners Industry Growth

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