Carpet and Upholstery Cleaners NAICS 561740

        Carpet and Upholstery Cleaners

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Purchase Report

Industry Summary

The 6,731 Firms in the US primarily clean rugs, carpets, and upholstered products, typically on-site at the customer’s premise. Residential customers account for 85% of sales, while commercial customers account for about 15% of sales. Firms may also offer damage restoration, janitorial and custodial, hard surface floor cleaning, water damage restoration, and auto detailing services.

Sensitivity to Economic Factors

Carpet and upholstery cleaning is a discretionary expense and a service that is easy to delay when finances are tight.

Industry Contraction

The carpet and upholstery cleaning industry has contracted over time, as has the size of the carpet market.


Recent Developments

Sep 10, 2025 - Revenue, Invoice Size Up in Q2
  • Cleaning services providers – including residential and commercial cleaning, carpet cleaning, junk removal, and similar services - saw growth in revenue and invoice size while jobs scheduled decreased in Q2 2025, according to the Home Service Economic Report released by Jobber. New cleaning work scheduled fell 1.7% in Q2, while revenue and average invoice size grew 8.1% and 3.5%, respectively, compared to a year ago. The revenue growth is attributable in part to solid execution and loyal customer bases, while the higher invoice size is driven by upselling premium or bundled cleaning packages. The report noted, “The segment continues to benefit from low seasonality and reliable recurring demand. Businesses that make scheduling easy, adopt digital payments, and communicate proactively tend to fare better on retention, helping them stay resilient despite softer new bookings.” Digital payments were about 49% of total payments in Q2, up from 45% a year ago.
  • Sales and transactions at small businesses, which make up a significant portion of carpet and upholstery cleaners, increased 3.9% and 3.7%, respectively, in August 2025, according to the Fiserv Small Business Index. Sales shifted toward goods month-over-month, up 0.6%, while services fell 0.5% with professional services and small contractor services categories seeing declines. Year-over-year, services sales (4.8%) outpaced goods (2%). The Fiserv Small Business Index is compiled from point-of-sale transaction data across 2 million US small businesses.
  • Indicators measuring the collective mood of US consumers showed a downward turn, with consumer confidence and consumer sentiment levels falling. Consumer confidence levels, an indicator of discretionary expenditures, declined in August 2025, month over month, falling by 1.3 points, according to the Consumer Confidence Index. Consumer confidence levels were lower in August, but remained similar to levels in the past three months, according to The Conference Board, which publishes the monthly index. August’s loss can be attributed to consumers under 35 years old while confidence levels rose for consumers over 55. In addition, the consumer sentiment index from the University of Michigan dropped in August 2025 for the first time in four months. The index fell to 58.2 in August data from 61.7 in July. Year-ahead inflation expectation results were higher monthly, as consumers convey lingering anxiety about prices amid tariff impacts. The index serves as a predictor of consumer spending as it indicates consumers’ perception of their financial prospects and the broader economy.
  • The US carpet and upholstery cleaners industry is projected to grow at a CAGR of 3.22% between 2025 and 2029, slower than the overall economy’s growth, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. Consumer sentiment is expected to improve in the forecast period, which bodes well for the management and administrative services sector, which includes cleaning services. Factors that may limit consumer spending are higher tariffs on consumer goods. Lower inflation supports a moderate increase of real disposable income by about 2% in 2025 and 1.9% in 2026. The recent rise in remote work can impact needs related to working in corporate environments such as cleaning services. Remote work practices have faded to some extent since the pandemic, but remain more common than in earlier years. In the 12 months ending in December 2024, an average of 28% of workdays were spent at a remote location.

Industry Revenue

Carpet and Upholstery Cleaners


Industry Structure

Industry size & Structure

The average carpet and upholstery cleaner operates out of a single location, employs about 5 workers, and generates about $728,866 annually.

    • The carpet and upholstery cleaning industry consists of about 6,731 firms that employ about 36,100 workers and generate about $4.9 billion annually.
    • The industry is fragmented; the top 50 companies account for about 23% of industry revenue.
    • Franchises account for about 19% of the industry. Major franchise operators include Stanley Steamer, Chem-Dry, and ServiceMaster.
    • Most firms operate within a limited geographical market; in an industry survey by Cleanfax, 95% of respondents serviced a region up to a 200-mile area.
    • Carpet and area rugs account for a third of the US flooring market, according to Floor Covering News.

                                  Industry Forecast

                                  Industry Forecast
                                  Carpet and Upholstery Cleaners Industry Growth
                                  Source: Vertical IQ and Inforum

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