Commercial Printers NAICS 3231

Aug 13, 2025 - Continued Growth for Digital Packaging and Label Printing

• The global digital packaging and label market is valued at $22 billion in 2025 and is forecast to post average annual growth of 5.8% through 2030 to reach $36.9 billion, according to market research firm Smithers. Digital printing has seen strong growth in labels, but inkjet’s versatility and ability to scale are making it an attractive option for large-scale printing of cartons, corrugated boxes, and flexible packaging. Brands and retailers are expected to drive steady demand for digital packaging and label printing’s advantages in order processing, design, prepress, finishing, and logistics.
• Evolving consumer behavior—especially post-pandemic screen fatigue—has revitalized the commercial printing industry by driving demand for tactile, engaging experiences that bridge print and digital, according to Printing Impressions. Print service providers now play a crucial role in integrated marketing strategies, using tools like QR codes, custom URLs, and personalized landing pages to create seamless, multi-sensory brand experiences. Packaging, direct mail, and promotional items are no longer static; they’re interactive gateways to digital content, loyalty programs, and viral campaigns. This shift positions commercial printers as producers and strategic partners in delivering measurable, creative, and high-impact marketing experiences.

• Label and packaging sleeve volumes are projected to increase from 83 billion square meters in 2025 to 99.1 square meters by 2030. Growth will be driven by brand owner investments in new printing technologies, more sustainable label and film stocks, and smart packaging. With a market share of nearly 62%, pressure-sensitive labels are the most popular product category, followed by wet glue labels. Printed sleeves are the leading alternative to labels, and their use is growing, primarily among soft drink producers. Food, soft drinks, and alcoholic beverages are largest users of labels, accounting for two-thirds of the market.
• US spending on commercial printing is forecast to decline between 7% and 9% in 2025 as ad spending continues to migrate to digital media, according to a recent market forecast by Print Impressions (PI). However, PI sees pockets of potential print spending growth in 2025. Some sectors with the best potential for solid print demand include packaged foods and meats, medical and pharma, travel and hospitality, health providers, and personal care. Some of the weakest industrial segments for print spending in 2025 include higher education, computerware, primary and secondary education, government, and leisure.