Consumer Lending NAICS 522291
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Industry Summary
The 2,794 consumer lending companies in the US, also known as “payday lenders”, provide unsecured short-term loans to consumers experiencing cash flow shortfalls. About 3% of all adult Americans have used a payday loan. Companies may also provide student loans and loans secured by real estate or automobiles. Some firms also provide other personal financial services, such as check cashing, money orders, and wire transfers.
Negative Public Perception
With annual interest rates of almost 400% and a customer base consisting primarily of low-income borrowers, many consumer advocates view payday loans as predatory lending that takes advantage of the working poor.
Recent Developments
Nov 5, 2025 - US Household Debt Reaches Record High
- US household debt reached a record high of $18.5 trillion in the third quarter of 2025, increasing about $197 billion from the previous quarter. Student‑loan debt rose to $1.65 trillion, with roughly 10 % at least 90 days delinquent, signaling ongoing repayment challenges for many borrowers. Credit‑card balances climbed to $1.23 trillion, up $24 billion in just the quarter and nearly 6 % higher than a year earlier, reflecting growing consumer spending and higher borrowing costs. Auto loans and other forms of consumer credit also contributed to the overall increase in household debt. Despite the record levels, the Federal Reserve Bank of New York notes that most household balance sheets remain relatively strong, though younger Americans and those carrying higher debt loads are showing signs of financial stress. Economists caution that continued interest-rate hikes and rising debt could pose challenges for households in the months ahead.
- Credit risk is on the rise in the US as delinquencies in auto loans and credit card payments have reached the highest levels of the decade, according to trade association America’s Credit Unions. Underwater auto loans have been flirting with pandemic-level defaults, and credit card delinquencies are the most they’ve been since The Great Recession. While the rise is significant, the delinquencies have nonetheless shown signs of stabilizing, but the trend worries leveraged credit unions. Consumer credit scores during and immediately after the pandemic were artificially inflated since loans at that time were practically interest-free. Government stimulus payments were used by many consumers to pay down debt, thus raising credit scores above 720 for many borrowers. Now, more than 20% of those borrowers have scores below 720 once debt accumulated again at higher interest rates. If the labor market continues to decline, experts expect delinquencies to rise even higher.
- Cash-strapped Americans are increasingly turning to on-demand pay apps to get cash immediately after working, rather than waiting for paychecks. DailyPay, FlexWage, and Tapcheck are on-demand services that let users withdraw pay they have already earned ahead of time. Marketed as alternatives to payday loans, on-demand payment services charge one-off fees (usually $2-$5) for their use rather than interest rates. They can be convenient for those living paycheck to paycheck to pay bills, but too much use means when your paycheck does arrive it will be much smaller. The popularity of such apps is rising as America’s total household debt hit a record high of $18.2 trillion in Q1 2025, according to the Federal Reserve. Roughly $5 trillion of that debt is consumer-based and non-housing related. A recent survey from finance firm Achieve found that 35% of consumers say they can’t pay all of their bills on time.
- About 5 million student loan borrowers will have their outstanding balances sent to collection agencies by the Department of Education on May 5, potentially negatively affecting credit scores for millions. If a student loan borrower hasn’t made a payment in more than 270 days the loan is considered in default. When that happens with a federal student loan, the government can send it for collections, garnish wages, or take Social Security funds or income tax refunds. The situation dates back to President Biden pausing student loan payments for 12 months in 2023, and did not count late payments towards default. That moratorium ended in October 2024, and with the announcement of collections resuming under Trump, almost 9 million student loan borrowers will automatically be deemed delinquent in their payments. Delinquency can cost a borrower an average of 170 points on their credit rating, per the New York Federal Reserve.
Industry Revenue
Consumer Lending
Industry Structure
Industry size & Structure
The average consumer lending company has about 30 employees and has annual revenue of about $17.4 million.
- The consumer lending industry in the US consists of about 2,790 firms with 85,685 employees, generating about $48.7 billion in annual revenue.
- Borrowers in the 30 states where storefront payday lending is permitted took out over 20 million loans totaling nearly $8.6 billion in 2022, and paid about $2.4 billion in fees
- More than half consumers obtain payday loans exclusively through storefront locations, while online lending share has grown to 35-45% per the Consumer Financial Protection Bureau.
- The industry is highly concentrated, with the 20 largest firms representing 75% of industry revenue.
- Many large companies also operate pawn shops.
- They may also operate check cashing and other personal financial services in states where regulations make payday lending unattractive.
- Major companies include Ace Cash Express, Advance America, Cash America, Check N Go, Money Mart and QC Holdings.
Industry Forecast
Industry Forecast
Consumer Lending Industry Growth
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