Cookie and Cracker Manufacturers NAICS 311821

        Cookie and Cracker Manufacturers

Unlock access to the full platform with more than 900 industry reports and local economic insights.

Get Free Trial

Get access to this Industry Profile including 18+ chapters and more than 50 pages of industry research.

Purchase Report

Industry Summary

The 375 cookie and cracker manufacturers in the US produce crackers and biscuits, cookies, wafers, and ice cream cones. The industry is comprised of independent manufacturers that produce and sell their own brands, and contract manufacturers that produce and package products for customers under the customer’s brand(s).

Changing Consumer Diets

Demand for cookies and crackers can change with consumer diets and fads.

Food Safety Regulations

Like other food production operations, cookie and cracker manufacturers are subject to regulations regarding food handling, storage, contamination, allergens, and package labeling.


Recent Developments

Nov 20, 2025 - Cocoa Substitutes
  • The soaring price of cocoa, driven by climate-induced shortages, is driving innovation in sustainable substitutes for cocoa butter, Food Ingredients reports. Alternatives, developed through precision fermentation or cell-culture, replicate cocoa butter’s texture and melting behavior while offering more stable supply and cost predictability. Cocoa butter equivalents (CBEs) allows food manufacturers to reduce their reliance on traditional cocoa, hedge against price spikes, and maintain product quality. Still, substituting CBEs for cocoa butter may risk alienating consumers with discerning palates. Moreover, widespread adoption of substitutes could threaten smallholder farmers in West Africa, which supplies about 90% of the world’s cocoa, so manufacturers may need to combine innovation with sustainable sourcing and support programs.
  • Cookie and cracker prices rose less in September than prices for food in general, according to the latest data from the Bureau of Labor Statistics. The Consumer Price Index (CPI) October 2025 report shows cookie prices rose 1.7% year over year and 0.2% month over month in September (the latest month for which data is available). That’s compared to a 3% YoY and 0.3% MoM rise for food prices overall. Cracker prices rose 2.1% compared to a year ago in September, less than for all food, but were up 1.5% versus August. Despite declining wheat prices, which recently hit five-year lows, prices of other ingredients, notably cocoa and spices that are impacted by tariffs, have risen. Also, wages for bakery workers are at near record highs: Their wage growth over the past three years was 17.2%, higher than overall private wage growth of 13.4%.
  • Consumers across all income levels are cutting back on discretionary purchases, leading to weaker snack and adult-beverage sales, the interim CEO of Kroger Ron Sargent told The Wall Street Journal in September. Sargent said the pullback on spending is most pronounced among low- and middle-income households, with those consumers using more coupons, making smaller and more frequent trips to the store, and buying more private-label products. To keep its prices low, Kroger is absorbing higher costs even as wholesale food prices, including for cookies and crackers, continue to rise, Sargent told WSJ. In related news, spending growth by Hispanic households, which account for 15% of consumer spending, has stalled, according to a new report titled The State of Hispanic Spending. The report’s verified purchase data highlight growing financial caution among Hispanic consumers, driven by ongoing economic pressures and political uncertainty.
  • Producer prices for cookie and cracker manufacturers rose 3.6% in August compared to a year ago, after posting a previous flat August-versus-August annual comparison, according to the latest US Bureau of Labor Statistics data. At retail, cookie prices rose 3.5% year over year in August but fell 1% from July, while cracker prices rose 0.8% YoY and 0.4% versus July, according to the August Consumer Price Index report from the Labor Department. Employment by cookie and cracker manufacturers shrank 2.9% YoY in July, while average industry wages rose 3% over the same period to a new high of $23.13 per hour, BLS data show.

Industry Revenue

Cookie and Cracker Manufacturers


Industry Structure

Industry size & Structure

A typical cookie and cracker manufacturer operates out of a single location, employs 84 workers, and generates about $26 million annually.

    • The cookie and cracker manufacturing industry consists of about 375 companies which employ about 31,682 workers and generate around $9.9 billion annually.
    • About 89% of firms have just one production facility. About 65 firms are large, employing 100 or more workers each.
    • The industry is highly concentrated with the 8 largest firms representing 56% of revenue.
    • Customer industries include food distributors, grocery stores, mass merchandisers, drug and discount stores, restaurants, caterers, and snack shops.
    • Large companies include Mondelez International (Oreo, Ritz, Nabisco), Kellogg’s (Town House), Campbell Soup Co. (Pepperidge Farms, Snyder’s Lance, Archway) and Nestle (Toll House). Some large manufacturers are highly diversified and produce a wide variety of foods and beverages in addition to cookies and crackers.
    • Contract manufacturers include Maker’s Pride (formerly Hearthside Foods), Oakhouse Bakery, and Richmond Baking.

                                    Industry Forecast

                                    Industry Forecast
                                    Cookie and Cracker Manufacturers Industry Growth
                                    Source: Vertical IQ and Inforum

                                    Vertical IQ Industry Report

                                    For anyone actively digging deeper into a specific industry.

                                    50+ pages of timely industry insights

                                    18+ chapters

                                    PDF delivered to your inbox

                                    Privacy Preference Center