Cosmetic and Beauty Supply Stores NAICS 456120

Jul 10, 2025 - Interest Up for Men’s Beauty Care: Report

• A new Men’s Trend report by social media platform Pinterest released in July shows a rising interest in haircare, skincare, makeup, and nails, according to Professional Beauty. The report showed searches for healthy hair routine and skin care routine each increased by 45%. The increased interest in skincare shows a deeper awareness among men around ingredients (searches for Niacinamide serum, up 35%), results-driven skincare, and professional treatments. Pinterest searches for male makeup were up 50% and searches for male nail art designs were up 115%. According to the Professional Beauty piece, “For makeup artists and nail technicians, this is a clear cue to welcome more male clients, promote inclusive services, and expand offerings around grooming and self-expression.” Men represent more than a third of Pinterest's global audience, with the platform proving particularly popular with Gen Z and Millennial-aged men.
• According to a recent report in the Wall Street Journal, retailers are cutting back on free shipping to offset tariff costs. Some retailers are eliminating free shipping while others are raising the amount that customers must spend to qualify for free shipping, as a way to pass along higher costs to consumers. Retail-technology provider Narvar noted that the average minimum-order threshold for retailers to offer free shipping has increased from $82 in 2023 to $103 in 2025. Adjusting the shipping price is appealing to retailers since it does not change the front-facing shopping price to consumers, per Narvar CEO Anisa Kumar.

• Sales for the US cosmetic and beauty supply stores industry are projected to grow at a CAGR of 3.38% between 2025 and 2029, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. The expected growth rate is slower than the overall economy‘s anticipated growth. The retail and wholesale sectors are driven by consumer spending, along with expenditure by businesses and the government. The forecast said retail spending could soften with the growth of spending on consumer services. A factor that may limit consumer spending is higher tariffs on consumer goods. On a positive note, lower inflation supports a moderate increase of real disposable income by about 2% in 2025 and 1.9% in 2026. Real income could suffer to an extent if average prices rise due to tariff implementation.
• According to a new survey in Retail Brew, annual beauty spending by female teens increased 10% in 2025 year over year to a peak of $374. Piper Sandler’s semi-annual Taking Stock With Teens survey polled 6,455 teens in 43 states about their beauty spending habits. The top beauty destinations for teens were Sephora, Ulta, Bath & Body Works, Target, and Amazon. TikTok has become an important beauty source for teens, and it entered the top 10 beauty destinations for the first time in 2025. About half of female teens have beauty loyalty memberships. Teens often opt to shop in store for first-time purchases, while they will replenish products online. Favorite cosmetic brands for teens were E.l.f., Rare Beauty, and Maybelline, while top fragrance brands were Bath & Body Works, Sol de Janeiro, and Victoria’s Secret.