Day Spas and Tanning Salons NAICS 812199

Mar 16, 2026 - Menopause-Focused Treatments Drive Demand at Day Spas

• Rising demand for menopause-focused treatments and nontoxic beauty services is creating new opportunities for the US day spa and tanning salon industry, according to an American Spa analysis. Women in their 50s represent a large share of day spa clients, driving interest in treatments that address menopausal symptoms and skin changes. Spas are expanding services such as hydrating, collagen-boosting facials, and treatments using hormone-balancing essential oils like clary sage and geranium. Retail offerings are also expanding to include skincare, bodycare, and sexual wellness products designed to manage menopause-related concerns. At the same time, nontoxic nail treatments that last up to 10 days are gaining traction as clients and technicians seek alternatives to traditional systems containing formaldehyde, toluene, and dibutyl phthalate (DBP). These trends suggest spas may benefit from expanding wellness-focused services and clean beauty offerings.
• Declining consumer confidence could weigh on discretionary spending for personal care services such as spa visits and tanning, according to the University of Michigan Surveys of Consumers. The survey reported the Index of Consumer Sentiment fell to 55.5 in March 2026, down 1.9% from February and 2.6% year over year. The Index of Consumer Expectations dropped 4.4% to 54.1, while the Current Economic Conditions index rose 2.1% to 57.8 but remained 9.4% below March 2025. Surveys of Consumers Director Joanne Hsu said expectations for personal finances declined 7.5% nationally, with gasoline prices having the most immediate impact on consumers. Inflation expectations also remain elevated, with year-ahead inflation at 3.4%, above the 2.3 to 3.0% range seen in the two years before the pandemic. For the US day spa and tanning salon industry, weaker sentiment and persistent inflation concerns could reduce consumers’ willingness to spend on elective wellness and beauty services.

• According to a 2026 trend report in American Spa, US day spas and tanning businesses are embracing personalized, wellness-integrated aesthetics, combining subtle cosmetic enhancements with internal health optimization. Consumers increasingly favor preventative, natural-looking treatments, such as microdosed injectables, biostimulators, PRP/PRF therapies, and IV nutrient infusions, that support long-term vitality alongside appearance. AI-driven analysis and biometric testing enable highly individualized care, improving predictability and outcomes. This shift reflects broader demand for value-driven, routine services that blend beauty and wellness. While high-cost procedures may face caution amid restrained consumer spending, spas offering holistic, customizable programs are well positioned to attract consistent clientele seeking subtle, sustainable results that enhance both confidence and well being.
• Boulevard’s 2025 consumer survey highlights how Gen Z and Millennials are reshaping the spa and salon industry, with digital engagement now central to client acquisition, according to Salon Today. Some 55% of Gen Z and 47% of Millennials say Instagram or TikTok activity is very or extremely important in deciding where to book, and 20% of Gen Z look to social media first when choosing providers. Convenience is also important: 67% of Gen Z and 64% of Millennials have abandoned spas and salons due to clunky online booking. Loyalty hinges on personalization, with 66% of all respondents citing remembered preferences as essential and 55% expecting tailored add ons or memberships. Service quality remains decisive, as 71% would not return after poor results or negative staff interactions. Communication expectations are also shifting, with 41% of clients expect same day follow ups, and 44% prefer texting. For spa and salon operators, these data points underscore the need to integrate seamless digital booking, personalization, and proactive communication into core business strategy.