Doll, Toy and Game Manufacturers

Industry Profile Report

Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters

Industry Overview Industry Structure, How Firms Opertate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.

Call Preparation Quarterly Insight, Call Prep Questions, Industry Terms, and Weblinks.

Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.

Industry Profile Excerpts

Industry Overview

The 500 doll, toy and game manufacturers in the US design and produce complete dolls, doll parts, doll clothes, action figures, toys, electronic and nonelectronic games, hobby kits, and children's vehicles (except metal bicycles and tricycles). The majority of toy production and supply chains are in Asia and Mexico. Large firms may own manufacturing facilities abroad, and both large and small firms rely on third-party contract manufacturing in foreign countries.

Seasonal, Uneven Demand

Demand for toys, games, and dolls is highly seasonal and peaks during the winter holiday season and around major theatrical releases for the related products.

Trends and Fads

The toy market is subject to fads and trends based on popular culture, movies, media, fashion, or technology.

Industry size & Structure

The average toy manufacturer operates out of a single location, employs about 12 workers, and generates about $3 million annually.

    • The toy manufacturing industry consists of about 500 firms that employ about 5,800 workers and generate between $1 billion and $2 billion annually.
    • The industry is highly concentrated; the top 50 companies account for over 80% of industry revenue.
    • Large firms include Mattel and Hasbro. Video game developers and video game system manufacturers are not included in this industry.
    • An estimated 3 billion toy units are sold in the US annually.
                                    Industry Forecast
                                    Doll, Toy and Game Manufacturers Industry Growth
                                    Source: Vertical IQ and Inforum

                                    Coronavirus Update

                                    May 13, 2022 - COVID-19 Spikes In China Will Affect Supply Chains
                                    • Domestic doll, toy, and game manufacturers may benefit from supply chain issues that are creating more uncertainty with each new spike in COVID-19 cases. Supply chain experts say that China’s strict Covid-control policy could cause renewed supply-chain disruptions in the US as shuttered factories there cause orders to back up. The effects of lockdowns in southern Chinese megacity Shenzhen — home to the nation’s most-important port after Shanghai — will affect the Los Angeles-area sea-cargo hubs, the busiest container gateway in the US, according to Noel Hacegaba, of the Port of Long Beach. Backups building at other ports in China may be indicate what's to come at Shenzhen, according to Alex Charvalias, of maritime-analytics firm MarineTraffic. The number of container vessels waiting to berth in the eastern city of Qingdao climbed to 22 from 9 in one week, he said, and the queue is also growing at the biggest port in Shanghai, he said. This will affect the US in the next month or so, because fewer vessels will leave for the West Coast, he added.
                                    • Vietnamese factories making everything from dolls, toys, and games to smartphones are expected to continue production despite record COVID-19 infections, reversing a policy of sweeping lockdowns put in place in 2021. The number of COVID-19 infections being reported in Vietnam in mid-February was about double the peak at the same time in 2021, when factories were shut for months. Millions of factory workers have been fully vaccinated and the Omicron variant is proving less severe, government officials said.
                                    • About 75% of respondents to a survey of randomly selected members of the Society for Human Resources Management said that the firms which they work for have no plans to require employees to be vaccinated against the coronavirus if the Biden administration’s mandate for large employers is not enacted. The Supreme Court blocked in January 2022 the Biden administration from enforcing its vaccine-or-test requirements for businesses with 100 or more employees.
                                    • Real disposable income, an indicator of demand for discretionary purchases like sporting goods, decreased 0.4% month over month in March, according to the US Bureau of Economic Analysis. It was the sixth straight month that real disposable income decreased. Consumer spending increased 1.1% month over month in March.
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