Dollar and General Merchandise Stores NAICS 455219

        Dollar and General Merchandise Stores

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Purchase Report

Industry Summary

The 7,406 Dollar and discount stores in the US sell a wide variety of merchandise at low, fixed price points, often in dollar increments. Merchandise includes everyday necessities and impulse items. By offering a limited number of items per merchandise category, firms maintain purchasing power and keep costs and prices low.

Low Prices Limit Flexibility

The value proposition of a dollar store is based on low, fixed retail price points (“Everything’s $1!”), which limit a company’s flexibility when costs rise.

Inventory Shrinkage and Theft

The operating model for dollar stores, which is based on small stores, crowded shelves overflowing with merchandise, a high number of cash transactions, and minimal staffing, makes operators vulnerable to inventory shrinkage and crime.


Recent Developments

Jul 22, 2026 - Family Dollar Shrinks Footprint Under New Owners
  • Following Family Dollar's 2025 acquisition by private equity firms, the chain's continued store closures underscore ongoing challenges for the US dollar store industry, particularly in rural and lower-income communities, according to an Inc report. An analysis identified at least 350 Family Dollar closures between July 2025 and May 2026, with Ohio recording the most confirmed closures so far in 2026. The restructuring reflects weaker customer spending, reduced SNAP benefits, and a difficult operating environment. For the broader industry, the closures suggest that strong demand for value-priced essentials does not guarantee store-level profitability, especially where sales volumes, labor costs, and operating expenses are unfavorable. Competitors may gain displaced customers, but communities losing stores could face reduced access to affordable groceries and household goods, particularly in smaller towns with few nearby alternatives.
  • The University of Michigan's preliminary July 2026 Index of Consumer Sentiment rose 9.9% from June to 54.4, its highest level since February, suggesting improving consumer confidence could support spending at US dollar and general merchandise stores. However, sentiment remained 11.8% below a year earlier, indicating shoppers are likely to remain value-conscious. The July Current Economic Conditions Index increased 15.1% to 54.9, reflecting stronger views of current finances that could boost purchases of everyday and discretionary merchandise. The July Index of Consumer Expectations climbed 6.5% to 54.0, signaling improved optimism about future business conditions and incomes, though it remained 6.4% below July 2025. Together with the Conference Board's June 2026 Consumer Confidence Index, which also improved month over month as inflation concerns eased, the surveys point to gradually improving consumer confidence, but elevated inflation expectations and high prices are likely to keep demand centered on value, promotions, and private-label products.
  • Desert Hot Springs, California’s decision to temporarily ban new dollar stores highlights growing resistance to dollar store expansion and could signal broader challenges for the US dollar store industry, according to a report in The Palm Springs Desert Sun. City officials said the moratorium was intended to encourage more diverse retail development and reduce concerns about economic stagnation, retail blight, and limited grocery access in lower-income communities. The city argued its five existing dollar stores were sufficient and that additional discount retailers could crowd out higher-quality businesses and restaurants. The move reflects a broader national trend of municipalities scrutinizing dollar store growth over concerns about food deserts and community impact. For dollar store chains, increasing zoning restrictions and local opposition could slow expansion plans and increase pressure to improve store formats, product selection, and community perception.
  • Dollar store operators are evolving formats to drive growth and better target customers, according to recent Chain Store Age reports. Family Dollar plans to pilot an extra small-format store in 2026 to expand into dense urban markets, supporting long-term unit growth beyond 2027, following $13 billion in 2025 revenue and 2.5% same-store sales growth. Meanwhile, Dollar General is introducing a more open, redesigned store layout aimed at increasing browsing and “treasure hunt” behavior, which has already delivered incremental sales lift in test remodels. The company also plans 450 new U.S. stores and up to 4,250 remodels in 2026. Together, these strategies reflect a broader industry shift toward format innovation, such as smaller urban footprints and enhanced in-store experiences, to drive traffic, increase basket size, and sustain growth in a competitive value retail environment.

Industry Revenue

Dollar and General Merchandise Stores


Industry Structure

Industry size & Structure

The average dollar and discount store company operates out of 6 locations, employs about 67 workers, and generates about $13 million annually.

    • The dollar and discount store industry consists of about 7,406 firms that operate 47,634 establishments, employ 494,748 workers and generate about $98 billion annually.
    • The industry is highly concentrated; the top 50 companies account for over 90% of industry revenue.
    • Large firms include Dollar Tree (Family Dollar), Dollar General, and Five Below.

                              Industry Forecast

                              Industry Forecast
                              Dollar and General Merchandise Stores Industry Growth
                              Source: Vertical IQ and Inforum

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