Farm and Garden Machinery Wholesalers NAICS 423820

        Farm and Garden Machinery Wholesalers

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Purchase Report

Industry Summary

The 4,500 farm and garden machinery wholesalers in the US distribute machinery, equipment, and related parts used in the agricultural, farm, lawn, and garden industries. Major product categories include farm tractors; lawn and garden machinery; harvesting machinery; new land preparation, planting, and cultivating machinery; and irrigation machinery. Firms may sell new and used equipment or rent equipment. They also offer warranty, maintenance, and repair services.

Variability In Commodity Prices

Fluctuations in commodity prices -- driven by global market conditions -- affect farm income and farmers' ability to purchase new equipment.

Highly-Seasonal Demand

Demand for farm and garden machinery is highly seasonal and affected by weather and climate.


Recent Developments

Jul 6, 2025 - Rising Farm Debt
  • Commercial farms account for the largest share of debt held by US farms despite representing the smallest share of farms by number, according to the USDA’s Economic Research Service. Since 1996, commercial farms’ share of all farm debt swelled from less than half of total sector debt to 69% in 2023. Their high debt share reflects their reliance on financing for capital-intensive activities, including investments in land and equipment. By comparison, the debt share for intermediate and residential farms fell from 1996 to 2023: from 18% to 13% for residential farms and 36% to 18% for intermediate farms, per the ERS. In 2024, farm debt at agricultural banks grew considerably and delinquency rates increased from historic lows amid weaker conditions in the agricultural economy that drove demand for production loans and led to slightly higher farm loan delinquency rates, per the Federal Reserve Bank of Kansas City.
  • The high cost of new farm equipment is leading many growers to shift their replacement strategies, with some opting to extend the lifespan of their current machines, while others are investing in late-model, low-hour used equipment through auction or dealer channels, Farm Equipment reports. Leasing activity also began increasing in the second half of 2024 as producers began exploring methods to reduce equipment costs. With farm incomes projected to be lower this year and prices for new machinery high, strong demand for used equipment is expected to persist. “Producers may take a wait-and-see approach in the first half of 2025, potentially delaying equipment upgrades as the spring planting season approaches,” Lucas Scheibe, an AgDirect territory manager in North Dakota told FE, adding “However, if policy and tax conditions remain favorable, improved commodity prices could bolster farm income and influence buying decisions."
  • The Trump administration’s 50% import tariff on steel and aluminum – key inputs in farm machinery – threaten to push already high prices for farm machinery even higher, as manufacturers seek to recoup higher input costs by raising prices. Historical data from the 2018 trade war shows that similar tariffs led to a 78% increase in domestic equipment production costs, according to the Association of Equipment Manufacturers. Such cost increases could affect manufacturers and farmers alike, with farmers already facing significant financial pressures. Over the last three decades, the price of 200-hp tractors has risen by 287%, far outpacing inflation, while 300-hp tractors have seen a 275% increase. Trump’s metals tariffs imposed in March – along with other tariffs – could present new financial challenges for the agriculture industry, including depressing sales for farm machinery wholesalers as stressed farmers delay or forego new equipment purchases.
  • The producer price index for machinery and supply wholesalers, which measures prices before reaching consumers, rose 6.7% in May compared to a year ago after rising 0.9% in the previous May-versus-May annual comparison, according to the latest US Bureau of Labor Statistics data. Producer prices reached a new high in May despite declining sales as farmers pull back on purchases amid rising equipment costs and tariff uncertainty. Employment by farm and garden machinery and equipment merchant wholesalers shrank 5.1% year over year in April while the average industry wage rose 6% over the same period to $31.45 per hour, BLS data show.

Industry Revenue

Farm and Garden Machinery Wholesalers


Industry Structure

Industry size & Structure

The average farm and garden machinery wholesaler operates from a single location, employs about 26 workers, and generates $32.3 million in annual revenue.

    • The farm and garden machinery wholesaling industry comprises about 4,500 firms, employs about 116,700 workers, and generates $144.3 billion annually.
    • The industry is concentrated at the top and fragmented at the bottom; the top 50 companies account for 55% of industry revenue.
    • Wholesalers include independent dealers for major machinery manufacturers, such as John Deere and Case New Holland Industrial. A dealership group operates multiple retail locations.
    • The largest farm dealership groups include Titan Machinery (Case, New Holland), RDO John Deere, Rocky Mountain Equipment (Case), and James River Equipment (John Deere).
    • According to the Association of Equipment Manufacturers, 2WD sub-40 horsepower tractors represented 69% of total farm tractor sales in May 2025, followed by 2WD 40-100 hp tractors (21%), and 2WD 100+ hp (8.5%). 4WD farm tractors represented about 1% of sales. Overall, there are 3.4 million tractors in operation in the US, with about 90% of farms reporting owning at least one tractor, according to the USDA.

                                Industry Forecast

                                Industry Forecast
                                Farm and Garden Machinery Wholesalers Industry Growth
                                Source: Vertical IQ and Inforum

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