Farm and Garden Machinery Wholesalers NAICS 423820

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Industry Summary
The 4,500 farm and garden machinery wholesalers in the US distribute machinery, equipment, and related parts used in the agricultural, farm, lawn, and garden industries. Major product categories include farm tractors; lawn and garden machinery; harvesting machinery; new land preparation, planting, and cultivating machinery; and irrigation machinery. Firms may sell new and used equipment or rent equipment. They also offer warranty, maintenance, and repair services.
Variability In Commodity Prices
Fluctuations in commodity prices -- driven by global market conditions -- affect farm income and farmers' ability to purchase new equipment.
Highly-Seasonal Demand
Demand for farm and garden machinery is highly seasonal and affected by weather and climate.
Recent Developments
Sep 6, 2025 - Ag Machinery Sales Struggle
- According to the July 2025 Ag Tractor and Combine report from the Association of Equipment Manufacturers (AEM), US combine and tractor sales fell in July compared to a year ago, highlighting ongoing challenges in the agricultural equipment market, particularly for larger machinery, as the broader farm economy continues to struggle. Combine sales remained especially weak – down 43.7% year over year in July – while total farm tractor sales fell 4.9% from 17,614 in July 2025 compared to 18,519 sold in July 2024, dragged down by steep declines in larger models. July sales for 2WD sub-40 horsepower (hp), 2WD 100-plus hp, and 4WD tractors all declined, while sales for 2WD 40–100 hp tractors inched up 0.8%. Year-to-date, AEM reports 120,354 total farm tractors were sold this year, down 9.9% from 133,541 over the same period in 2024.
- Electric control technologies can eradicate weeds just as effectively as herbicides or mechanical methods, Turf Magazine reports citing a recent article published in the journal Weed Science. Moreover, the study found killing weeds with electricity poses minimal risks to crops, soil, or the environment, despite displaying a potentially higher fire hazard risk if dry crop residues are present. The research, which was conducted at vineyards in Australia, used a tractor fitted with an Zasso™ XPower electric weed control machine that featured a rear-mounted XPower 36 kW power supply unit and an XPS applicator mounted on each side, with six electrode arrays per applicator, according to Turf Magazine. The study demonstrated that electric weed control has comparable efficiency to that achieved using herbicides and will be of particular importance in situations where herbicide resistance is increasingly problematic and for organic growers because there is no chemical residue
- Commercial farms account for the largest share of debt held by US farms despite representing the smallest share of farms by number, according to the USDA’s Economic Research Service. Since 1996, commercial farms’ share of all farm debt swelled from less than half of total sector debt to 69% in 2023. Their high debt share reflects their reliance on financing for capital-intensive activities, including investments in land and equipment. By comparison, the debt share for intermediate and residential farms fell from 1996 to 2023: from 18% to 13% for residential farms and 36% to 18% for intermediate farms, per the ERS. In 2024, farm debt at agricultural banks grew considerably and delinquency rates increased from historic lows amid weaker conditions in the agricultural economy that drove demand for production loans and led to slightly higher farm loan delinquency rates, per the Federal Reserve Bank of Kansas City.
- The producer price index for machinery and supply wholesalers, which measures prices before reaching consumers, rose 5.7% in July compared to a year ago after falling 1.3% in the previous July-versus-July annual comparison, according to the latest US Bureau of Labor Statistics data. Industry producer prices eased slightly in July from their high in May, which came despite sluggish demand and high interest rates that caused farmers to pull back on purchases. Employment by farm and garden machinery and equipment merchant wholesalers shrank 5.4% year over year in June, while the average industry wage rose 6.6% over the same period to a new high of $32.15 per hour, BLS data show.
Industry Revenue
Farm and Garden Machinery Wholesalers

Industry Structure
Industry size & Structure
The average farm and garden machinery wholesaler operates from a single location, employs about 26 workers, and generates $32.3 million in annual revenue.
- The farm and garden machinery wholesaling industry comprises about 4,500 firms, employs about 116,700 workers, and generates $144.3 billion annually.
- The industry is concentrated at the top and fragmented at the bottom; the top 50 companies account for 55% of industry revenue.
- Wholesalers include independent dealers for major machinery manufacturers, such as John Deere and Case New Holland Industrial. A dealership group operates multiple retail locations.
- The largest farm dealership groups include Titan Machinery (Case, New Holland), RDO John Deere, Rocky Mountain Equipment (Case), and James River Equipment (John Deere).
- According to the Association of Equipment Manufacturers, 2WD sub-40 horsepower tractors represented 69% of total farm tractor sales in May 2025, followed by 2WD 40-100 hp tractors (21%), and 2WD 100+ hp (8.5%). 4WD farm tractors represented about 1% of sales. Overall, there are 3.4 million tractors in operation in the US, with about 90% of farms reporting owning at least one tractor, according to the USDA.
Industry Forecast
Industry Forecast
Farm and Garden Machinery Wholesalers Industry Growth

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