Farm Machinery Manufacturers

The 1,024 farm machinery manufacturers in the US sell agricultural and farm machinery and equipment through dealers and distributors. Product categories include tractors, harvesting machinery (combines, balers), commercial turf/grounds care equipment (mowers), planting, seeding, and fertilizing machinery (sprayers, soil prep machinery), related attachments, and parts.

Sales Channel Dependent On Credit

Floor plan financing is a critical element for farm machinery sales.

Highly Seasonal Sales

Because farm machinery sales are tied to the agricultural calendar, sales are highly seasonal.

Jul 23, 2026 - Mixed Sales Performance in June

• North American farm machinery demand remained mixed in June, according to the Association of Equipment Manufacturers’ (AEM) latest monthly report. US combine sales rose 3.9% from a year earlier, while Canadian combine sales increased 14.2%, indicating farmers continue to invest in harvest equipment that directly supports productivity. However, US agricultural tractor sales fell 18.4% year over year and Canadian tractor sales declined 12.5%, reflecting continued caution over broader equipment purchases amid shaky farm finances and broader economic uncertainty. AEM said persistent economic headwinds, combined with uncertainty surrounding agricultural markets and long-term farm policy, continue to weigh on purchasing decisions. For farm machinery manufacturers, the data suggest demand remains concentrated in essential equipment while weaker tractor sales could limit production and employment until farm profitability and producer confidence improve.
• Tight farm budgets are pressuring ag equipment sales, as farmers delay purchases, turn to leasing, or buy used equipment to manage costs, Farm Progress reports. Despite this, producers still prioritize equipment investments, especially when upgrades deliver reliability, efficiency, and measurable productivity gains. To encourage sales, farm machinery manufacturers are innovating with input from farmers. Farm Progress reports that companies like Case IH and John Deere are closely collaborating with producers to design equipment that meets real-world needs, focusing on durability, ease of maintenance, fuel efficiency, and versatility. At the same time, demand for advanced technology, such as data-driven tools that improve yields and reduce labor, is growing, as farmers seek solutions that directly impact profitability. Manufacturers that incorporate direct farmer feedback into R&D are better positioned to align products with what customers are willing to pay for in a constrained market.
• Leading indicators for the farm sector’s financial health all show elevated risk, according to the latest report from the Rural and Farm Finance Policy Analysis Center. The report tracks 14 financial indicators organized in four classes: Farmer and banker sentiment; Farm income and balance sheet health; Farm machinery market dynamics; and Credit quality. The risk rating (on a 1-10 scale, with 1 being low risk and 10 high risk) is 6.2. The farm machinery market showed the biggest signs of deterioration, with a risk rating of 5.7, while farm income and balance sheet health, and credit quality carry a risk rating of 5.8 each, and farmer and banker sentiment at 5.9. The forecast shows a decline in net cash income for the two crop farm business types: a 1% decline for specialty crops farm businesses and a 14.8% drop for corn farm businesses.
• Producer prices for farm machinery and equipment manufacturers hit another new high in June, up 2.3% compared to a year ago, after rising 1.2% in the previous June-to-June annual comparison, according to the latest US Bureau of Labor Statistics data. Producer prices for manufacturers of farm machinery are rising due to higher input and operating costs, even as equipment demand remains soft. Employment by agricultural implement manufacturers continued to shrink in May, down 2.2% year over year, while average industry wages at agricultural, construction, and mining machinery manufacturers rose 2.8% over the same period to $30.48 per hour, BLS data show. High prices for farm machinery and a struggling US farm economy have caused farmers to cut back on spending for new equipment leading to layoffs at some farm machinery and equipment manufacturers.

Industry size & Structure

The average farm machinery manufacturer operates out of a single location, employs 66 workers, and generates $42 million annually.

• The farm machinery manufacturing industry consists of over 1,024 companies, employs about 67,800 workers, and generates $43 billion annually.
• The industry is highly concentrated; the top 20 companies account for 76% of total industry revenue.
• Large US-based companies include John Deere, AGCO, CNH Industrial, and Alamo Group. Most large companies have global operations with significant sales from foreign countries.