Financial Planners & Investment Advisors NAICS 523940

        Financial Planners & Investment Advisors

Unlock access to the full platform with more than 900 industry reports and local economic insights.

Get Free Trial

Get access to this Industry Profile including 18+ chapters and more than 50 pages of industry research.

Purchase Report

Industry Summary

The 46,000 portfolio management and investment advisory firms in the US provide investment advice, develop financial plans to meet client goals, and manage portfolio assets. A company may also act as a licensed broker/dealer or work with third party brokers/dealers, which sell financial or insurance products. Firms may specialize in a particular client base, such as high net worth individuals, nonprofit organizations, or corporate executives.

Competition from Alternative Sources

Portfolio managers and investment advisors compete with a wide range of alternative sources, including banks, securities firms, mutual funds, insurance companies, accountants, online-only services, and clients themselves.

Online Management and Advice

Online-only portfolio managers, financial planners, and investment advisors are a hot market, generating impressive account growth and attracting millions in venture capital.


Recent Developments

Nov 19, 2025 - JPMorgan Chase Revising 60/40 Investment Model
  • JPMorgan Chase is rethinking the traditional “60/40” investment mix (60% stocks and 40% bonds) because both stocks and bonds may no longer reliably balance each other. In its 2026 outlook, the bank suggests that alternative investments, especially private credit (loans made directly to companies outside public markets), should now be considered a core part of a portfolio, not just an optional add-on. Private credit can offer higher returns than public debt and may help protect investors if stocks fall and bonds don’t provide enough stability. JPMorgan also highlights other alternatives, like secondaries (reselling private-market stakes) and opportunistic debt strategies, to add extra resilience. However, critics warn that these investments come with risks, including less liquidity, more complex pricing, and potential difficulty in accessing funds, meaning they aren’t suitable for every investor. Overall, the bank signals a shift toward more flexible and diverse approaches to building long-term portfolios.
  • Americans are increasingly turning to AI for personal finance help, using tools to find unclaimed money, manage budgets, and improve financial literacy, according to a recent survey by Intuit Credit Karma. The study found that 65% of US adults who use AI have asked it for financial advice, with adoption particularly strong among younger generations including 82% of Gen Z and Millennials. Many users see positive results: about 80% say following AI advice has improved their finances, whether by helping them save, track spending, or uncover overlooked resources. Risks remain significant, though. More than half (52%) admit that AI-driven guidance has also led them to make financial mistakes, often due to flawed, generic, or misleading responses. Financial experts caution that AI should be treated as a supportive tool rather than a replacement for professional advice, particularly when navigating complex financial decisions.
  • Markets revenue for US banking giants have soared due to stock market volatility resulting from the whipsaw trade policies of the Trump administration. Banking’s Big Five - JPMorgan Chase, Bank of America, Citigroup, Wells Fargo, and US Bank - have earned a total of $34 billion this year in markets revenue, a 17% increase. Trump’s on-again, off-again tariffs have sent the stock market into a price roller coaster and banks are cashing in on that trading revenue. Goldman Sachs alone has seen a 22% increase in trading revenue in Q2, mostly in equities financing (loaning money to hedge funds to support their trading activities). There has also been an uptick in IPO activity in Q2, which had declined across industries earlier in the year because of the economic uncertainty. In addition, M&A activity has picked up, according to industry experts, after a global 12% decrease in the first half of 2025.
  • Portfolio management and investment advisor wages for nonsupervisory employees increased 4.5% year over year in July 2025 (per the US Bureau of Labor Statistics) as bonus packages became more generous than they were in 2022-23. Bonus pools are critical compensation elements to investment bankers and account for a significant portion of total compensation. The overall bonus pool spiked to $42.7 billion in 2021 (per the New York State Comptroller) before it course-corrected to more standard levels. The bonus pool was estimated to grow 7% in 2024 to around $36.1 billion. A recent survey of investment banker pay by recruiter Prospect Park Partners found junior associates with a starting salary of $110K can earn up to 50% of base salary in bonuses. At the VP and up level, bankers can earn bonuses equal to or higher than their base salary, with the average bonus being $1.7 million.

Industry Revenue

Financial Planners & Investment Advisors


Industry Structure

Industry size & Structure

The average portfolio manager operates out of a single location, employs fewer than 5 workers and generates $13 million in annuial revenue. The average investment advisor operates out of a single location, employs fewer than 5 workers, and generates $3 million annually.

    • The portfolio management and investment advisory service industry consists of about 46,000 firms that employ about 508,200 workers and generate about $309 billion annually.
    • The portfolio management and investment advisory service industry is concentrated at the top and fragmented at the bottom; the top 50 companies account for over 55% of industry revenue.
    • Large portfolio management and investment advisory firms include Morgan Stanley, Fidelity Investments, Goldman Sachs, BlackRock, Charles Schwab, Vanguard, Edelman Financial Engines, Hall Capital, Chevy Chase Trust, Ameriprise Financial, and Lazard.
    • The industry includes national and regional firms, franchises, and independent operators.

                                      Industry Forecast

                                      Industry Forecast
                                      Financial Planners & Investment Advisors Industry Growth
                                      Source: Vertical IQ and Inforum

                                      Vertical IQ Industry Report

                                      For anyone actively digging deeper into a specific industry.

                                      50+ pages of timely industry insights

                                      18+ chapters

                                      PDF delivered to your inbox

                                      Privacy Preference Center