Financial Planners & Investment Advisors


The 19,400 financial planning and investment advisory firms in the US provide investment advice and develop financial plans to meet client goals. A company may also act as a licensed broker/dealer or work with third party broker/dealers, which sell financial or insurance products. Firms may specialize in a particular client base, such as high net worth individuals, non-profit organizations, or corporate executives.

Competition From Alternative Sources

Financial planners and investment advisors compete with a wide range of alternative sources, including banks, securities firms, portfolio managers, mutual funds, insurance companies, accountants, online-only services, and clients themselves.

Online Financial Planning And Advice

Online-only financial planners and investment advisors are a hot market, generating impressive account growth and attracting millions in venture capital.