The 12,600 florists in the US specialize in selling cut flowers, flower arrangements, and potted plants. Major product categories include cut flowers (arranged and unarranged), indoor potted plants (blooming and non-blooming), and artificial/silk flowers, plants, and trees. Companies may also sell gifts, glassware (vases), souvenirs and novelty items, outdoor nursery stock, and seasonal decorations.


Demand for florists’ products is highly seasonal, and peaks during certain holidays.

Variable Supply

The supply of fresh flowers can vary, and affect margins and a company’s ability to fulfill orders.