Furniture Stores NAICS 449110

        Furniture Stores

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Purchase Report

Industry Summary

The 12,700 furniture retailers in the US sell new furniture and furniture-related goods, such as appliances, home electronics, home furnishings, and floor coverings. Major product categories include living room, dining room, and bedroom furniture; upholstered furniture; sleep equipment (mattresses, waterbeds); kitchen/dinette furniture; office furniture; and sleeper sofas, daybeds, and futons. Companies may specialize in a particular type of product (sofas, beds), style (contemporary, traditional), or price tier.

Dependence On Credit

Furniture is a large ticket purchase and many consumers depend on credit for funding.

Competition From Alternative Retailers

Furniture stores compete with a variety of alternative retailers, including department stores, retail arms of furniture manufacturers, mass merchandisers, warehouse clubs, home furnishings stores, and Internet and catalog retailers.


Recent Developments

Mar 24, 2026 - Furniture Firms Seek Tariff Relief Amid Legal Shift
  • Legal challenges to previously imposed tariffs could provide meaningful financial relief for the US furniture retail industry, according to a Furniture Today report. At least nine home-related companies, including four retailers such as City Furniture and American Furniture Warehouse, have filed claims seeking refunds of tariffs deemed unconstitutional under the International Emergency Economic Powers Act. A US Court of International Trade judge has indicated that companies that paid these tariffs are due refunds, potentially offsetting prior cost burdens tied to global sourcing. Industry participants note tariffs had pressured margins, prompting pricing adjustments to mitigate costs. For furniture retailers, potential reimbursements could improve profitability and cash flow, while reinforcing the importance of trade policy developments for a sector heavily reliant on imports. The outcome may also influence future pricing strategies and sourcing decisions across the broader home furnishings market.
  • Furniture store sales lagged broader retail growth in February, highlighting softer conditions for the US furniture industry, according to the latest CNBC/NRF Retail Monitor report. Overall retail sales increased 0.28% month over month and 6.24% year over year, with core sales up 5.87% annually, supported by wage gains and low unemployment. In contrast, furniture and home furnishings store sales declined 0.27% month over month and rose a more modest 3.07% year over year, underperforming stronger categories such as clothing (+11.05% year over year). This disparity reflects more cautious consumer spending on higher-ticket, discretionary items like furniture. For the industry, the data signals steady but uneven demand, reinforcing the need for competitive pricing, promotional strategies, and value positioning as consumers prioritize other retail categories despite overall spending growth.
  • Continued expansion in the services economy, alongside contraction in retail trade, signals mixed conditions for US furniture stores, according to the latest ISM Services PMI Report. The Services PMI rose to 56.1% in February, its 20th straight month of growth and highest since July 2022, while Business Activity (59.9%) and New Orders (58.6%) strengthened, indicating solid demand trends. However, retail trade was one of only three industries reporting contraction, pointing to softness at the store level. Cost pressures remain elevated, with the Prices Index at 63% (above 60% for 15 consecutive months), though moderating, and supplier deliveries (53.9%) still reflecting slower fulfillment. Inventories increased to 56.4%, suggesting stock buildup ahead of anticipated demand. For furniture stores, the environment supports potential demand but highlights margin pressure, cautious consumer purchasing, and the need to manage inventory and pricing amid uneven retail performance.
  • As the US housing market enters 2026, modest home sales growth and elevated mortgage rates are reshaping furniture demand, according to a report in Furniture Today. Realtor.com projects existing-home sales to rise just 1.7% in 2026, with mortgage rates averaging about 6.3%, reinforcing a “lock-in” effect that limits mobility. Instead of full-home furnishing tied to moves, furniture spending is shifting toward targeted, room-by-room upgrades as homeowners stay put and reinvest. Strong home equity supports demand, but consumers are cautious, prioritizing durability, comfort and long-term value over trend-driven purchases. Financing flexibility remains critical as affordability pressures persist. Demographic shifts, including millennials accounting for nearly 30% of buyers and growing multigenerational households, are increasing demand for adaptable, high-quality furnishings. Overall, industry growth is steady rather than explosive, driven by intentional investment in existing homes rather than housing turnover.

Industry Revenue

Furniture Stores


Industry Structure

Industry size & Structure

The average furniture store operates out of a single location, employs 16 workers, and generates about $6.2 million annually.

    • The furniture store industry consists of about 12,700 companies that employ about 200,000 workers and generate about $72.8 billion annually.
    • Some companies are vertically-integrated - large retailers, such as Ethan Allen, may produce proprietary lines of furnishings.
    • The industry is fragmented; the top 50 firms account for 54% of industry sales.
    • Large companies include Ashley Furniture, Rooms to Go, Mattress Firm, and Haverty's.

                              Industry Forecast

                              Industry Forecast
                              Furniture Stores Industry Growth
                              Source: Vertical IQ and Inforum

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