Overview

The 15,200 graphic design services in the US plan, design, and manage the production of visual communications. Major client industries include advertising, publishing, retail, fashion/apparel, consumer goods, pharmaceuticals, cosmetics, sports, and entertainment. Graphic design firms may specialize in particular area, such as packaging or website design.

Sensitivity To Performance Of Client Industries

Demand for graphic design services is dependent on the financial health of client industries, which can be cyclical and vulnerable to economic downturns.

Demand For Digital Grows

As clients shift marketing dollars from traditional advertising vehicles to digital programs, graphic design firms have adapted services accordingly.