Health Supplement Stores
Industry Profile Report
Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters
Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.
Call Preparation Call Prep Questions, Industry Terms, and Weblinks.
Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.
Industry Profile Excerpts
Industry Overview
The 5,800 health supplement stores in the US sell vitamins, nutritional supplements, body enhancing supplements, and related products. Companies may also carry additional product categories associated with healthy lifestyles, including organic/natural foods and personal care products; diet and weight management supplements; and specialty pet foods. The industry includes national and regional chains, franchises, and independent operators. Large retailers often stock several thousand stock keeping units (SKUs) in each store, across multiple categories and brands.
Consumer Skepticism
The world of health supplements is fraught with conflicting information.
Fads And Trends
Driven by new product proliferation, the health supplement industry is subject to fads and trends, which can cause uneven demand and cash flow.
Industry size & Structure
The average health supplement store operates out of a single location, employs 8 workers, and generates $1.2 million annually.
- The health supplement retailing industry consists of about 5,800 firms that operate 9,000 stores, employ 49,500 workers and generate about $6.3 billion annually.
- The industry is fragmented at the bottom with some large players at the top; the top 50 companies account for about 51% of industry revenue.
- Large companies include General Nutrition Centers (GNC), Vitamin Shoppe, and Vitamin World.
- The industry includes national and regional chains, franchises, and independent operators.
Industry Forecast
Health Supplement Stores Industry Growth
Recent Developments
Jan 29, 2025 - Consumers Focused on Energy Support Supplements in 2025 : Survey
- A new survey from NOW Health Group found that supplements increasing energy levels will be a priority for consumers in 2025, according to Vitamin Retailer Magazine. The survey showed that 56% of survey respondents reported seeking supplements to boost their energy levels and keep up with their busy lives. Other top areas for supplements, according to the survey, included fitness support (56%), better sleep (36%), and weight management support (31%). More Americans are being proactive about their health, with more than half of respondents saying they are prioritizing healthy aging in their 30s or earlier.
- Consumer confidence levels declined in December 2024, falling by 8.1 points from the previous month, according to The Conference Board. The Consumer Confidence Index was 104.7 in December 2024 from 112.8 in November 2024. Dana Peterson, chief economist at The Conference Board, noted that those remaining most confident on a six-month moving average basis confidence were those aged under 35 and those in the income category of over $100,000. Per Peterson, “The recent rebound in consumer confidence was not sustained in December as the Index dropped back to the middle of the range that has prevailed over the past two years.” Purchasing plans for homes decreased while plans to buy new cars and big-ticket items rose in December 2024 on a six-month average basis.
- The 2024 Consumer Survey by the Council for Responsible Nutrition (CRN) found that 75% of Americans use dietary supplements, with higher growth seen for magnesium, prebiotics, and melatonin supplements, according to Vitamin Retailer. Magnesium use increased to 23% in 2024 from 19% in 2023, prebiotics increased to 7% in 2024 from 5% in 2023, melatonin increased to 16% in 2024 from 10% in 2020, and ashwagandha grew to 8% in 2024 from 2% in 2020, per the survey. Overall monthly spending on supplements in 2024 was $50, consistent with the median monthly expenditure of $48 in 2023. According to the report, top factors for using supplements are overall health and wellness, immune health, and energy with two-thirds of users saying they believe it is important to have a personalized regimen.
- Health supplement retailers will have to monitor minimum wage changes in 2025, as 21 states and 50 local jurisdictions increased their minimum wage levels, according to Chain Store Age. States with the highest minimum wage in the US are Washington ($16.66 per hour), California ($16.50), and New York ($16.50). Nearly 30 cities in California and seven towns in Washington will raise minimum wages in 2025, with Tukwila, Washington, offering the highest minimum hourly wage in the US at $21.10. According to the Economic Policy Institute, the minimum wage changes will affect more than $9 million workers and raise pay by a combined $5.7 billion. Unchanged since 2009, the federal minimum wage is $7.25 an hour, and some 20 states, primarily located in the South and the Midwest, use the federal minimum as their wage floor.
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