Health Supplement Stores NAICS 456191

Nov 26, 2025 - Michigan Bill Targets Supplement Sales to Minors

• According to a report in Nutraceuticals World, Michigan Rep Erin Byrnes has introduced the Weight Loss Products and Minors Act (HB 5250), aiming to ban sales of dietary supplements marketed for weight loss or muscle building to minors. Backed by Harvard’s Strategic Initiative for the Prevention of Eating Disorders, the bill would require ID checks and mandate that implicated products, such as creatine, green tea extract, and garcinia cambogia, be kept behind counters or locked cases. Retailers face fines up to $1,000 per violation. Supporters cite risks of eating disorders and body image issues, while the Council for Responsible Nutrition argues the bill’s broad language misrepresents science and could unintentionally restrict access to safe products, including basic vitamins. For supplement retailers, the legislation signals heightened compliance costs, potential product restrictions, and reputational risks, especially as similar laws are already in effect in New York and under consideration in other states.
• The Retail Trade Industry is one of 11 industries reporting growth in October's Services ISM Report on Business. Executives in the Retail Trade industry reported increases in business activity, new orders, employment, prices paid for materials and services, and order backlogs, along with decreases in new export orders, imports, and inventories in October. Additional industries reporting growth during the period were Accommodation & Food Services; Wholesale Trade; Real Estate, Rental & Leasing; Health Care & Social Assistance; Utilities; Transportation & Warehousing; Agriculture, Forestry, Fishing & Hunting; Information; Professional, Scientific & Technical Services; and Educational Services. Six industries reported contraction during the period, including Arts, Entertainment & Recreation; Management of Companies & Support Services; Finance & Insurance; Public Administration; Construction; and Other Services. Overall, economic activity in the services sector expanded in October, with the Services PMI registering 52.4.

• According to a new report by Euromonitor International in Vitamin Retailer, women now represent 51% of global consumers seeking increased protein intake, marking a demographic shift in health and wellness behavior. Protein consumption is expanding beyond sports nutrition into broader wellness categories, driven by rising awareness of its role in immunity and overall health. High-growth markets include India, which saw a 14% year-over-year growth in protein supplements due to dietary gaps. US demand rose amid inflation-driven protein cost increases. South Korea’s ready-to-drink protein segment continues to thrive, fueled by gym culture. The shift signals an opportunity for health supplement retailers to diversify product offerings and tailor marketing strategies toward women and other emerging consumer segments. Retailers positioned to meet these evolving demands stand to capture growth in a rapidly broadening market.
• Over a third of Americans have used AI tools to manage or learn about their health, as AI continues to play a growing role in the pursuit of wellness goals, according to a 2025 consumer survey by Talker Research commissioned by The Vitamin Shoppe. Of those respondents who used AI, popular applications include researching medical and wellness topics (31%), meal and recipe planning (25%), weight-loss program design (23%), and learning about supplement usage (21%). About 27% of respondents not using AI said they would consider doing so in the future. In addition, the survey addressed how consumers support their longevity and healthspan. Nearly 70% of Americans take dietary supplements to support their health and well-being, in addition to seeing a doctor regularly (40%), exercising regularly (39%), getting enough sleep (39%), and eating a healthy diet (38%).