Health Supplement Stores NAICS 456191

Sep 29, 2025 - Women Now Lead Global Protein Supplement Demand: Euromonitor

• According to a new report by Euromonitor International in Vitamin Retailer, women now represent 51% of global consumers seeking increased protein intake, marking a demographic shift in health and wellness behavior. Protein consumption is expanding beyond sports nutrition into broader wellness categories, driven by rising awareness of its role in immunity and overall health. High-growth markets include India, which saw a 14% year-over-year growth in protein supplements due to dietary gaps. US demand rose amid inflation-driven protein cost increases. South Korea’s ready-to-drink protein segment continues to thrive, fueled by gym culture. The shift signals an opportunity for health supplement retailers to diversify product offerings and tailor marketing strategies toward women and other emerging consumer segments. Retailers positioned to meet these evolving demands stand to capture growth in a rapidly broadening market.
• Consumer mood indicators in the US declined, signaling growing economic unease. The Consumer Confidence Index fell 1.3 points in August 2025, driven primarily by younger consumers under 35, while confidence among those over 55 improved. Despite the dip, overall confidence remained consistent with recent months. Separately, the University of Michigan’s Consumer Sentiment Index dropped to 55.4 in preliminary September data, down from 58.2 in August and 21% below September 2024 levels. Inflation expectations held steady, though concerns about pricing pressures, particularly from tariffs, persist. These indices reflect consumers’ outlook on personal finances and the broader economy, serving as key predictors of future spending behavior.

• Over a third of Americans have used AI tools to manage or learn about their health, as AI continues to play a growing role in the pursuit of wellness goals, according to a 2025 consumer survey by Talker Research commissioned by The Vitamin Shoppe. Of those respondents who used AI, popular applications include researching medical and wellness topics (31%), meal and recipe planning (25%), weight-loss program design (23%), and learning about supplement usage (21%). About 27% of respondents not using AI said they would consider doing so in the future. In addition, the survey addressed how consumers support their longevity and healthspan. Nearly 70% of Americans take dietary supplements to support their health and well-being, in addition to seeing a doctor regularly (40%), exercising regularly (39%), getting enough sleep (39%), and eating a healthy diet (38%).
• The US health supplement stores industry is projected to grow at a 3.71% CAGR from 2025 to 2029, slower than the overall economy's projected growth, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. The retail and wholesale sectors are driven by consumer spending, along with expenditure by businesses and government. Retail spending could soften with the growth of spending on consumer services. A factor that may limit consumer spending is higher tariffs on consumer goods. In 2025 and into the forecast period, real disposable income may be supported by continuing nominal wage growth, lower inflation rates, and higher employment levels. Lower inflation supports a moderate increase of real disposable income by about 2% in 2025 and 1.9% in 2026. Real income could suffer if prices rise due to tariff implementation.