Home Furnishings Stores NAICS 44912

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Industry Summary
The 16,700 home furnishings retailers in the US sell housewares, tableware, giftware, décor, linens, lighting, floor coverings, and window treatments. Home furnishings include most home-related goods, but exclude furniture. Companies that specialize in general home furnishings account for 54% of industry revenue; floor coverings retailers are 43%; window treatment retailers are 3%.
Competition From Alternative Retailers
Home furnishings stores face competition from a variety of alternative retailers, including mass merchandisers, department stores, Internet-based and catalog retailers, outlet stores, and home shopping networks.
Demand Driven By Trends
The home furnishings market is influenced by trends and fads related to fashion.
Recent Developments
May 23, 2025 - Slower Growth Expected
- The US home furnishings stores industry is projected to grow at a 2.65% CAGR from 2025 to 2029, slower than the overall economy's projected growth, according to a forecast from Inforum and the Interindustry Economic Research Fund, Inc. The retail and wholesale sectors are driven by consumer spending, along with expenditure by businesses and government. Retail spending could soften with the growth of spending on consumer services. Another factor that may limit consumer spending is higher tariffs on consumer goods. In 2025 and into the forecast period, real disposable income may be supported by continuing nominal wage growth, lower inflation rates, and higher employment levels. Lower inflation supports a moderate increase of real disposable income by about 2% in 2025 and 1.9% in 2026. Real income could suffer if prices rise due to tariff implementation.
- According to a new report in Retail Dive, the retail sector had 64,319 job cuts in the first four months of 2025, a nearly 300% increase year over year, and the second highest industry for job cuts. The Challenger, Gray & Christmas report found retail job cuts were up almost 80% year over year in April 2025, reaching 7,235. According to Andrew Challenger, an SVP at the consulting firm, “Generally, companies are citing the economy and new technology. Employers are slow to hire and limiting hiring plans as they wait and see what will happen with trade, supply chain, and consumer spending.” The US lost 603,000 jobs in total across all industries, the most since 2020, when over one million job cuts occurred. According to the report, nearly half of the cuts in the first four months were attributed to job eliminations by the Department of Government Efficiency (DOGE).
- According to Home Accents Today, several home accent vendors have notified customers of upcoming wholesale price increases due to recent tariffs and other factors. Vendors such as Accent Décor, DW Silks, and Kavana Décor cited their inability to absorb the costs of tariffs imposed by the Trump administration and elsewhere. Per the report, DW Silks announced it would raise prices between 5% to 15% beginning in April, and Accent Décor’s price increases, averaging 8%, went into effect in mid-March. In addition to evolving trade policies, HiEnd Accents cited higher costs of raw materials, labor, and global supply chain operations for its “modest increase” on many products.
- Consumer confidence levels, an indicator of discretionary spending, fell in April 2025 month over month, dropping by 7.9 points, according to the Consumer Confidence Index from the Conference Board. Consumer confidence levels have fallen for five consecutive months, reaching levels not seen since the beginning of the COVID pandemic, according to The Conference Board, which publishes the monthly index. In addition, the final index of consumer sentiment from the University of Michigan dropped 8% in April 2025 from the previous month, according to CFO Dive. An index measuring consumers’ expectations for the future fell nearly a third since January, the steepest three-month percentage decline since the 1990 recession. According to survey director Joanne Hsu, “Consumers perceived risks to multiple aspects of the economy, in large part due to ongoing uncertainty around trade policy and the potential for a resurgence of inflation looming ahead.”
Industry Revenue
Home Furnishings Stores

Industry Structure
Industry size & Structure
A typical home furnishings store operates out of a single location, employs about 12 workers, and generates $3.7 million annually.
- The home furnishings retail industry consists of about 16,700 companies that employ about 208,500 workers and generate $61.9 billion annually.
- Companies that specialize in general home furnishings account for 56% of industry revenue; floor coverings retailers are 41%; window treatment retailers are 3%.
- The general home furnishings retailing segment of the industry is somewhat concentrated, with the top 20 firms accounting for 49% of sector sales. The floor covering and window treatment retailing industries are fragmented.
- Large companies include CCA Global Partners (Carpet One, Flooring America), Williams Sonoma, At Home, and Crate and Barrel.
Industry Forecast
Industry Forecast
Home Furnishings Stores Industry Growth

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