Hotels & Motels NAICS 721110

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Industry Summary
The 45,400 hotel and motel companies in the US provide lodging for business and leisure travelers. The industry includes chains, franchises, and independent hotels. Franchise hotels are branded properties with independent owners. The franchise brand (Marriott, Hampton Inn, etc.) is known as the "flag." Large chains may offer franchises in addition to operating corporate-owned properties. About 70% of hotels are affiliated with a chain.
Large Capital Commitments
Building a new hotel requires significant investment in land, buildings, furnishings, and marketing expenses.
Integrating Technology
Hotels are rapidly integrating technology to improve their operational efficiency, mitigate labor shortages, and enhance the guest experience.
Recent Developments
Jul 22, 2025 - Los Angeles Passes $30 an Hour Minimum Wage for Hotel Industry
- Los Angeles enacted a city-wide ordinance in mid 2025 that raises the minimum wage for hospitality workers to $30 an hour, meant to combat the city’s high cost of living. Under the ordinance, hotel workers at properties with more than 60 rooms will get $25 an hour by July 2026, $27.50 by 2027, and eventually $30 the year after that. In addition, hotel employers will spend additional minimum amounts for health benefits. Industry associations, including the American Hotel & Lodging Association, don’t support the wage hike and claim it will economically hurt hotel owners. Other detractors are circulating petitions to put the plan to a public referendum. Proponents point to hospitality workers - who typically work more than one job to make ends meet - as needing a living wage in a city highly dependent on tourism, especially ahead of the 2026 FIFA World Cup and 2028 Summer Olympics, both in LA.
- New York City is bucking the downward trend of the tourism industry with its hotel segment outperforming last year, fueled by business and domestic travel. The occupancy rate for New York City hotels in the first half of 2025 was about 82% a week, per real-estate data firm CoStar, which is 20% higher than the national average. Revenue per available room, a key industry metric, stood at roughly $230 in the city versus $99 throughout the rest of the country. Business travel accounts for one in every four hotel room stays, per the NYC Department of City Planning, and the city expects continued high demand for the rest of the year. Other advantages for the NYC hotel industry include foreign travel to the city is still popular despite the overall national slump in visitors because of US immigration policy, as well as a 2023 law that limits construction of new hotels and keeps supply tight.
- The minibar, an indulgent global feature in hotels since 1974, is losing its luster in today’s market and falling out of favor with hotels that find the concept to be a logistical nightmare. According to smart minibar provider Bartech Systems, an estimated 33% of hotel guests use a minibar if it’s available, with an average transaction at about $12 a day. It’s a small margin (or none at all) and a lot of effort for hotels with operational costs, restocking, food spoilage, and theft being the most common problems. Hotel chains increasingly rely on other methods to get guests their snacks, including contactless payment at lobby marketplaces, hotel bars, and striking strategic partnerships with food delivery apps. Big delivery app partnerships include Wyndham and DoorDash, Marriott and Uber Eats, and Hilton and Grubhub.
- Revenue per available room (RevPAR) in the hotel industry grew 2.2% year over year in Q1 2025 to a record $92, per JLL’s US Hotel Trends Investment Report, despite growing headwinds in the overall travel industry. Strong annual daily room rates drove the RevPAR boost, while hotels in urban areas performed particularly well on strong group and corporate travel during the quarter. Select-service and extended stay hotels were the strongest performers for investors by hotel type, with a 23% Q1 year over year boost in hotel transaction volume. These niche hotels have less overhead costs due to streamlined amenities and less labor. The report also noted a 5.7% RevPAR drop in economy hotels, a growing industry trend away from low-budget lodging in favor of more upscale hotels. JLL expects market softening in inbound international travel as foreigners grow wary of US travel due to Trump immigration policies.
Industry Revenue
Hotels & Motels

Industry Structure
Industry size & Structure
A typical hotel employs fewer than 35 workers and generates about $4.9 million in annual revenue.
- The hotel industry consists of about 45,400 companies that employ 1.6 million workers and generate $221 billion annually.
- The industry includes chains, franchises, and independent hotels. Franchise hotels are branded properties ("flags") with independent owners. Large chains may offer franchises in addition to operating corporate-owned properties. About 72% of hotels are affiliated with a chain.
- Hotel categories are defined by price and the level of services and amenities offered. General classifications include luxury, upscale, midscale, and economy.
- Specialized hotels include resorts (which cater to vacationers) and extended stay properties (which include kitchens and additional space). Some corporate chains offer timeshare units, which give guests the option to stay at a particular property during a scheduled period.
- Large companies include Marriott International (Marriott, Renaissance, Courtyard, Fairfield Inn, Ritz-Carlton), Hilton Worldwide (Hilton, Doubletree, Embassy Suites, Hampton Inn, Homewood Suites), InterContinental Hotels (Holiday Inn, Crowne Plaza, Staybridge Suites, Candlewood Suites), and Best Western.
- Varying strength among flag hotels leads to varying levels of risk for new properties.
Industry Forecast
Industry Forecast
Hotels & Motels Industry Growth

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