Household Appliance Manufacturers NAICS 3352

Jan 24, 2026 - Household Appliance Manufacturers

• The NAHB/Westlake Royal Remodeling Market Index (RMI) reading for the fourth quarter of 2025 was 64, up four points from the previous quarter, according to a January 2026 report by the National Association of Home Builders (NAHB). Any RMI reading over 50 indicates that most remodelers feel market conditions are good. In the fourth quarter, the Current Conditions Index portion of the RMI rose three points to 71 compared to Q3 2025. The Future Indicators Index component of the RMI increased by four points to 56. While aging US housing stock, strong homeowner equity, and the aging-in-place trend kept the RMI solidly in positive territory in Q4 2025, the NAHB noted that high building costs and waning consumer confidence continue to pose challenges to the remodeling industry. Remodeling activity is a key demand driver for appliance sales.
• U.S. consumers shifted their discretionary spending toward smaller, lower-cost items in 2025, avoiding big-ticket purchases such as electronics and furniture, a trend that could weigh on appliance sales in 2026. Bank of America Institute researchers said shoppers were focused on stretching their budgets amid a weakening job market and declining sentiment, creating a clear divide between everyday spending and larger household investments, according to reporting by Retail Dive. Moody’s expects this caution to persist, though tax refunds, projected to be up to 18 percent higher, could offer a short-lived boost. Lower-income households, which often receive refunds exceeding a month’s budget, may see the biggest temporary lift, but analysts said any bump in discretionary spending will fade if labor conditions deteriorate. For appliance makers and retailers, the outlook suggests continued softness in big-ticket demand unless job growth stabilizes.

• New single-family home sales fell 0.1% month-over-month but were up 18.7% year-over-year in October 2025, according to the US Census Bureau. The October new home sales data was delayed due to the 43-day government shutdown. October's total new home sales reached 737,000 units, following two previous months of gains. Some industry watchers suggest that while mortgage rates gradually inched lower throughout 2025, they are likely to remain elevated, Reuters reports. Mortgage rates closely track the benchmark 10-year Treasury yield, which is under upward pressure from the federal deficit and above-target inflation. There are emerging signals that labor-market concerns are weighing on new-home purchase demand. Home builders are a significant source of appliance sales.
• Sales of existing US homes increased by 5.1% in December from November and were up 1.4% year-over-year, according to the National Association of Realtors (NAR). NAR chief economist Lawrence Yun said, "2025 was another tough year for homebuyers, marked by record-high home prices and historically low home sales. However, in the fourth quarter, conditions began improving, with lower mortgage rates and slower home price growth. December home sales, after seasonal adjustments, were the strongest in nearly 3 years. The gains were broad-based, with all four major regions improving from the prior month." Existing home sales help drive demand for appliances, as buyers often make improvements before moving in.