Household Appliance Manufacturers

NAICS 3352
Household Appliance Manufacturers

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Purchase Report

Industry Summary

The 304 household appliance manufacturers in the US produce both major appliances and small electrical appliances for home use by consumers. In the major appliance category, primary products include cooking equipment (stoves, ovens, ranges), laundry equipment, refrigerators, freezers, dishwashers, and water heaters. Small electrical appliances encompass a wide range of products, including can openers, food preparation equipment, fans, hair dryers, and vacuum cleaners.

Dependence on Construction Activity

New residential construction and people moving from one house to another drive demand for household appliances.

Demand for Connected Appliances

Manufacturers are responding to rising consumer interest in appliances that feature internet connectivity, or smart appliances.


Recent Developments

Sep 25, 2026 - Canadian Counter-Tariffs Target US Appliances
  • Canada's Department of Finance says counter-tariffs effective September 8 cover US products, including appliances, as part of retaliatory duties ranging from 15% to 50%. Household refrigerators, refrigerator-freezers, and many household washing machines on the published tariff list are subject to 25% duties. The measures can make US-made appliances less price-competitive in Canada, potentially reducing export demand or requiring manufacturers and distributors to absorb part of the tariff through lower margins. Companies with Canadian sales may reconsider production locations, sourcing, pricing, and inventory positioning as the trade dispute continues. Canada's government said the countermeasures cover $27.6 billion in US imports and are intended to match US tariffs.
  • GE Appliances, a division of China-based Haier, announced a $1 billion investment to expand and modernize Appliance Park in Louisville, Kentucky, and shift high-output dryer production from Mexico to the US. The investment could intensify competition among appliance manufacturers for domestic production capacity, skilled labor, suppliers, and market share while demonstrating continued industry interest in reshoring. More than $400 million will transform a dryer production facility, approximately $112 million will support washer and dryer platforms, and a previously announced $490 million project will add front-load washers and combination washer-dryers beginning in 2027. GE Appliances said the overall investment will help secure 4,700 production jobs at Appliance Park. The company expects new dryer production to begin in late 2027, following a 9- to 12-month facility transformation.
  • Proposed changes to the Department of Energy's appliance efficiency standards process have drawn competing views from manufacturers and efficiency advocates, according to Utility Dive. Appliance manufacturers and trade groups generally supported making the standards-setting process more predictable and binding, but argued that proposed changes should not retroactively affect finalized standards. Greater procedural certainty could make household appliance product development, tooling, certification, and compliance planning more predictable. Efficiency and consumer advocates countered that fixed energy-savings thresholds could prevent incremental efficiency improvements and argued that DOE should retain flexibility in the process. Manufacturers also supported an energy-savings threshold but urged DOE to keep it objective and reasonable, rather than setting it high enough to effectively prevent future standards.
  • The National Association of Home Builders (NAHB) reports that home builder sentiment fell three points to 32 in September on the NAHB/Wells Fargo Housing Market Index (HMI). Any HMI reading over 50 indicates that more builders see conditions as good than poor. Continued weakness in new-home demand can limit orders for refrigerators, ranges, dishwashers, laundry equipment, and other appliances installed during construction. Builders are also relying more heavily on incentives, with 66% reporting their use in September, which could increase pressure to control appliance package costs. Higher mortgage rates, material costs, and labor shortages remain major challenges for builders. Appliance manufacturers may need to balance production and inventories against slower housing demand while competing for builder accounts through pricing, product packages, and availability.

Industry Revenue

Household Appliance Manufacturers

Household Appliance Manufacturers — revenue distribution by firm size chart

Industry Structure

Industry size & Structure

The average US household appliance manufacturer operates out of a single location, employs about 198 workers, and generates revenue of about $94.5 million annually.

  • The US household appliance manufacturing industry consists of about 304 companies that employ about 60,100 workers and generate about $28.7 billion annually.
  • The industry is highly concentrated; the top 20 companies account for about 92% of industry revenue.
  • Major companies include Bosch, Electrolux, Haier, LG, Samsung, and Whirlpool. Of these, only Whirlpool is headquartered in the US, but all have US manufacturing facilities. Whirlpool, in turn, has substantial operations outside the US. Supply chains for household appliances typically span multiple countries.
  • The major household appliance manufacturing segment accounts for 87% of industry revenue and 85% of industry employment.

Industry Forecast

Industry Forecast
Household Appliance Manufacturers Industry Growth
Household Appliance Manufacturers — industry growth forecast chart
Source: Vertical IQ and Inforum

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