Household Appliance Manufacturers

NAICS 3352
Household Appliance Manufacturers

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Purchase Report

Industry Summary

The 304 household appliance manufacturers in the US produce both major appliances and small electrical appliances for home use by consumers. In the major appliance category, primary products include cooking equipment (stoves, ovens, ranges), laundry equipment, refrigerators, freezers, dishwashers, and water heaters. Small electrical appliances encompass a wide range of products, including can openers, food preparation equipment, fans, hair dryers, and vacuum cleaners.

Dependence on Construction Activity

New residential construction and people moving from one house to another drive demand for household appliances.

Demand for Connected Appliances

Manufacturers are responding to rising consumer interest in appliances that feature internet connectivity, or smart appliances.


Recent Developments

Jul 27, 2026 - DOE Proposes Changes to Appliance Efficiency Standards
  • ACHR News reports that the Department of Energy has proposed revising its Process Rule for developing future appliance and equipment efficiency standards, with greater emphasis on affordability, product availability, performance, and consumer choice. The proposal would not repeal existing standards or prevent future mandates, and manufacturers should continue planning around current requirements until a final rule is issued. Industry groups warn that a future administration could reverse the changes unless Congress updates federal law. Kelly Mariotti, president and CEO of the Association of Home Appliance Manufacturers, said the Process Rule is subject to change depending on the occupant of the White House, which creates "the kind of uncertainty and instability that makes it difficult for manufacturers to plan, invest, and innovate with confidence."
  • The NAHB/Westlake Royal Remodeling Market Index (RMI) reading for the second quarter of 2026 was 61, down one point from the first quarter, according to a July 2026 report by the National Association of Home Builders (NAHB). Any RMI reading over 50 indicates that most remodelers feel market conditions are good. In the second quarter, the Current Conditions Index portion of the RMI remained unchanged at 70 compared to Q1 2026. The Future Indicators Index component of the RMI declined by two points to 52. The NAHB noted that the lock-in effect of high mortgage rates may incentivize existing homeowners to renovate rather than move, but that inflation may prompt some projects to be postponed, especially larger ones.
  • US housing starts rose 19% month-over-month and increased 3.5% year-over-year in June, according to the US Census Bureau. The rise in starts was led by a 76.3% increase in multifamily project starts involving five or more units, a segment of the residential construction sector that can be volatile month-to-month. Multifamily starts were up 19.3% compared to June 2025. Single-family starts in June were down 0.2% from May and 3.2% compared to a year earlier. High mortgage rates and a glut of unsold new homes continue to put downward pressure on single-family building. High costs for land and materials are also hindering building activity. Building permits for single-family slipped 2.4% in June from May, marking the lowest level in 10 months. June's multifamily permits dropped 4.9% from the month before.
  • Home builder confidence in the single-family market fell in July as builders remain concerned about housing affordability, higher construction costs, and elevated interest rates, according to the National Association of Home Builders (NAHB). Home builder sentiment, as measured by the NAHB/Wells Fargo Housing Market Index (HMI), dropped two points to 34 in July 2026. Any HMI reading over 50 indicates that more builders see conditions as good than poor. July marked the 15th consecutive month the HMI remained below 40, a level not seen since the housing crisis in 2012. The survey also showed that 36% of builders reduced home prices in July to lure potential buyers off the sidelines, although the average price reduction of 6% remained unchanged from June. While the NAHB noted that the recent enactment of the 21st Century ROAD to Housing Act is a positive step in expanding the US housing supply, it added that more reforms are needed at the state and local levels.

Industry Revenue

Household Appliance Manufacturers

Household Appliance Manufacturers — revenue distribution by firm size chart

Industry Structure

Industry size & Structure

The average US household appliance manufacturer operates out of a single location, employs about 198 workers, and generates revenue of about $94.5 million annually.

  • The US household appliance manufacturing industry consists of about 304 companies that employ about 60,100 workers and generate about $28.7 billion annually.
  • The industry is highly concentrated; the top 20 companies account for about 92% of industry revenue.
  • Major companies include Bosch, Electrolux, Haier, LG, Samsung, and Whirlpool. Of these, only Whirlpool is headquartered in the US, but all have US manufacturing facilities. Whirlpool, in turn, has substantial operations outside the US. Supply chains for household appliances typically span multiple countries.
  • The major household appliance manufacturing segment accounts for 87% of industry revenue and 85% of industry employment.

Industry Forecast

Industry Forecast
Household Appliance Manufacturers Industry Growth
Household Appliance Manufacturers — industry growth forecast chart
Source: Vertical IQ and Inforum

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