Insurance Agencies & Brokerages NAICS 524210
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Industry Summary
The 120,430 insurance agencies and brokerages in the US act as the “sales arm” of the insurance industry. Insurance agencies represent insurance carriers and sell policies to customers looking to minimize risks. “Captive” agents are affiliated with a single carrier. Independent agents may represent a variety of carriers. Brokers represent customers, and work with multiple carriers to determine the policy that best fits customer needs.
Cyclical Sales
The insurance industry is cyclical and premiums vary considerably depending on market conditions.
Government Regulation
Government regulation can affect insurance premiums, coverage, and commissions.
Recent Developments
Jan 22, 2026 - Affordability Pressures Rising for P&C Insurers
- US home and auto insurers are facing mounting political pressure as profits surge largely because of steep premium increases that have strained household budgets. After suffering post-pandemic losses, insurers pushed through aggressive rate hikes - especially in homeowners insurance - driving the property-and-casualty industry to its strongest underwriting profits in nearly two decades. Home-insurance rates rose an average 6% last year, according to S&P Global (more than double inflation) with much larger increases in high-risk states such as Colorado and California, while auto rates have only recently stabilized in some markets. The disconnect between higher premiums and near-record earnings has fueled calls for profit caps, including a proposal from New York Governor Kathy Hochul. Insurers argue such caps would reduce competition and force market exits, saying profits reflect delayed recovery and regulatory lag, but critics say affordability concerns are being sidelined as earnings remain elevated.
- Auto collision trends in 2025 are reshaping loss costs and claims operations for auto insurers, according to CCC Intelligent Solutions. Elevated vehicle prices and interest rates are keeping drivers in older cars longer, expanding and diversifying the insured vehicle mix and increasing exposure to higher repair complexity. Claims severity continues to rise as advanced driver-assistance systems, electronics, and mixed powertrains drive greater use of diagnostics, scans, and calibrations. Calibration frequency has surged from less than 1% of appraisals in 2017 to 23% in 2025, while nearly 70% of claims now include scans, adding cost and operational variability. Parts price volatility tied to tariffs and supply chain instability has further pressured claim payouts, even as overall claim frequency remains relatively stable. For insurers, these dynamics are extending cycle times, complicating estimating accuracy, and challenging traditional severity assumptions, reinforcing the need for updated pricing, underwriting, and claims management strategies.
- US natural disaster insured losses through the first nine months of 2025 remained high despite a surprisingly mild third quarter, helping push total global insured losses above $100 billion for the sixth straight year. The costliest US events were two major January wildfires near Los Angeles and multiple severe storm outbreaks, which together comprised a large share of the year’s loss total. There have been 16 billion‑dollar insured loss events globally so far in 2025, with 15 of them in the US. Severe convective storms alone cost insurers about $46 billion, marking the fourth‑costliest year on record for such events. Most losses occurred early in the year; the third quarter saw unusually low claims due to quiet tropical cyclone activity. Gallagher Re noted that although late‑season storms or an earthquake could still raise losses, overall 2025 insured losses may end below recent averages for the industry.
- The quiet 2025 Atlantic hurricane season, with no US landfalls and limited catastrophic events, has created challenges for insurance adjusters. While homeowners avoided major losses, adjusters faced a lack of deployable events, reducing opportunities for on-the-job experience and career growth. Seasoned professionals warn that this skill gap, combined with retirements of experienced staff (the “silver tsunami”), is weakening the industry. New adjusters are often left idle, some leaving the field or turning to public adjusting, while untrained “fill-in billers” are being deployed, sometimes leading to costly errors. Wildfires and severe storms in the U.S. have caused substantial losses but provided limited claims experience. The situation raises concerns about future readiness, mentorship, and the sustainability of the profession, especially as hype about quick, high-paying adjuster jobs misleads newcomers and undermines proper training and expertise.
Industry Revenue
Insurance Agencies & Brokerages
Industry Structure
Industry size & Structure
A typical insurance agency or brokerage operates out of a single location, employs about 7 workers, and generates $1.7 million annually.
- The insurance agency and brokerage industry includes 120,430 companies that employ about 807,000 workers and generate about $207.1 billion annually.
- Direct writers account for about 37% of personal P/C insurance sales, while agency writers account for 62% of commercial P/C insurance sales.
- Independent agents account for 53% of new life insurance sales, captive agents account for 38%, while direct marketers and others (such as stockbrokers) make up the rest.
- The industry is highly fragmented with the top 50 firms accounting for 28% of industry sales.
- Large companies include Marsh & McLennan Companies, Aon Corporation, and Arthur J. Gallagher.
Industry Forecast
Industry Forecast
Insurance Agencies & Brokerages Industry Growth
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