Lawn and Garden Equipment Manufacturers
Industry Profile Report
Dive Deep into the industry with a 25+ page industry report (pdf format) including the following chapters
Industry Overview Current Conditions, Industry Structure, How Firms Operate, Industry Trends, Credit Underwriting & Risks, and Industry Forecast.
Call Preparation Call Prep Questions, Industry Terms, and Weblinks.
Financial Insights Working Capital, Capital Financing, Business Valuation, and Financial Benchmarks.
Industry Profile Excerpts
Industry Overview
The 150 lawn and garden equipment manufacturers in the US produce tractors, lawnmowers, snowblowers, and related attachments and equipment like tillers, shredders, and leaf blowers. Firms typically offer products designed for residential and/or commercial use and offer warranty coverage for products sold. Channels of distribution include distributors, dealers, various retailers, and rental centers. Firms may also sell products directly to government entities or end-users through websites.
Foreign Competition
US manufacturers compete against foreign firms that benefit from government subsidies and/or produce comparable products at a lower cost.
Uneven Demand
Demand for lawn and garden equipment is seasonal and typically higher during the spring and summer when lawn care and maintenance activity rises.
Industry size & Structure
The average lawn and garden equipment manufacturer employs about 113 workers and generates about $53 million annually.
- The industry consists of about 150 firms that employ over 17,000 workers and generate over $8 billion annually.
- The industry is highly concentrated; the top 20 companies account for over 95% of industry revenue. Firms that generate $100 million or more annually account for 8.1% of firms and 91.8% of industry revenue.
- Large firms include Toro, MTD Holdings (Stanley Black & Decker), Husqvarna Group (Sweden), and Echo (Yamabiko - Japan). John Deere also offers lawn and garden equipment as part of its agricultural and turf operations.
Industry Forecast
Lawn and Garden Equipment Manufacturers Industry Growth
Recent Developments
Apr 14, 2025 - Landscaping Firms Weigh in on Battery-Powered Equipment
- At an industry event in April, landscaping professionals shared their real-world experiences using battery-powered lawn and garden equipment, according to OPE+. Adoption of battery-powered equipment among landscapers is low, about 5%, according to equipment manufacturer Kress. Penetration into the consumer market has been similarly weak. Key complaints include long charging times and weak power, which some manufacturers argue are issues the industry has largely solved. However, some landscape professionals said they were disappointed by the performance of some battery-powered products and expressed concerns about adequate charging infrastructure. Others reported that the reduced maintenance needs of battery-powered equipment led to less downtime per worker per day, which improved efficiency.
- Providers of lawn care and landscaping – “Green” services - experienced some challenges in 2024, but conditions are expected to improve in 2025, according to a recently released Home Service Economic Report by Jobber, a job tracking and customer management software firm. New work scheduled dipped into negative territory in Q2 2024 as some firms reported an emerging hesitance to pay for landscape work. However, new scheduled work returned to low single-digit, year-over-year growth in the year's second half. Median year-over-year revenue growth followed a similar pattern, dipping to about 2% in Q2 2024 compared to YOY growth of about 13% in 2023. Like the pattern with new work bookings, revenue growth improved in Q3 and Q4. Some firms adjusted pricing to manage weaker demand. While landscaping spending is expected to improve in 2025, attracting and retaining workers remains challenging.
- Higher home prices could weaken demand for new homes, as a lack of affordability was a significant headwind for the US housing market before tariffs added additional uncertainty, according to ABC News. On April 9, the Trump administration paused its reciprocal tariff agenda for 90 days for most countries but left in place a baseline 10% import duty on all countries except China, which faces total tariffs of 145%. Canada and Mexico are not subject to the new 10% baseline tariffs, and goods trading under the US-Mexico-Canada Agreement will remain duty-free. Key home-building materials, including gypsum from Mexico and Canadian lumber, avoided additional levies. However, tariffs are expected to increase prices for other housing inputs, including steel, aluminum, copper, and home appliances. Before Trump’s tariff pause, a UBS analyst estimated that reciprocal tariffs could add about $6,400 to the cost of building the average house. Home sales help drive demand for lawn and garden equipment.
- US manufacturers have much to lose amid the emerging trade war between the US and its top trading partners. On April 9, the Trump administration paused its reciprocal tariff agenda for 90 days for most countries but left in place a baseline 10% import duty on all countries except China, which faces total tariffs of 145%. Canada and Mexico are not subject to the new 10% baseline tariffs, and goods trading under the US-Mexico-Canada Agreement will remain duty-free. However, on March 12, Trump imposed a 20% tariff against all steel and aluminum imports. Tariffs on Mexico, Canada, and China would have widespread ramifications for US manufacturers, making it more expensive to produce goods that use foreign components, including steel and aluminum. However, protectionist tariffs could benefit domestic producers that compete with foreign manufacturers of the same products. Still, economists and other tariff skeptics say US consumers and businesses would likely end up footing the bill. The US is a net importer of lawn and garden tractors and home lawn and garden equipment, primarily from China and Mexico.
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