Lawn and Garden Equipment Manufacturers NAICS 333112
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Industry Summary
The 133 lawn and garden equipment manufacturers in the US produce tractors, lawnmowers, snowblowers, and related attachments and equipment like tillers, shredders, and leaf blowers. Firms typically offer products designed for residential and/or commercial use and offer warranty coverage for products sold. Channels of distribution include distributors, dealers, various retailers, and rental centers. Firms may also sell products directly to government entities or end-users through websites.
Uneven Demand
Demand for lawn and garden equipment is seasonal and typically higher during the spring and summer when lawn care and maintenance activity rises.
Foreign Competition
US manufacturers compete against foreign firms that benefit from government subsidies and/or produce comparable products at a lower cost.
Recent Developments
Oct 13, 2025 - Battery-Powered Walk-Behind Mowers Move Upward in Price
- Battery-powered walk-behind electric mowers on the higher end of the pricing spectrum gained market share in the spring 2025 buying season, according to recent data from market research firm OpenBrand. In May 2025, battery-powered walk-behind mowers priced $501 and higher accounted for nearly a third of category sales compared to just over 25% the same month in 2024. Most of the increase came at the expense of battery-powered walk-behind mowers priced between $401-$500. OpenBrand suggested that the top pricing tier growth could mean consumers are trading up for more expensive equipment, or that retailers are increasing prices to reflect their higher costs. Battery-powered walk-behind mowers priced $350 or less have the largest share of the category with 39% of the market. Gasoline-powered mowers are still the largest walk-behind category by a significant margin.
- US outdoor power equipment (OPE) dealers saw same-store sales rise 3% in August 2025 compared to the same month in 2024, according to Constellation Dealer Services. OPE dealers’ wholegoods department sales saw the most significant increase with a year-over-year rise of 4%. Dealers’ parts department sales grew 1% and service department sales fell 3%. Regionally, OPE dealers in the Midwest saw the biggest gains in July sales with a rise of 18% compared to a year earlier. The South saw a 2% year-over-year rise in July sales, while sales fell 8% in the Northeast and 9% in the West over the same period.
- Providers of lawn care and landscaping – “Green” services – saw conditions improve in the second quarter of 2025 after a slow start to the spring season, according to the recently released Home Service Economic Report by Jobber, a job tracking and customer management software firm. Amid high interest rates and inflation, consumers are focusing on maintenance instead of taking on large projects. However, the green sector saw a 2.5% increase in new work bookings in Q2 compared to the same period in 2024. Green firms’ median revenue increased 5.8% in the second quarter over a year earlier, and average invoice size grew by 3.7% over the same period. Green firms should focus on client retention and upselling existing customers on preventative care services to maintain momentum into the slower third-quarter season. Landscaping services spending helps drive demand for lawn and garden equipment.
- At an industry event in April, landscaping professionals shared their real-world experiences using battery-powered lawn and garden equipment, according to OPE+. Adoption of battery-powered equipment among landscapers is low, about 5%, according to equipment manufacturer Kress. Penetration into the consumer market has been similarly weak. Key complaints include long charging times and weak power, which some manufacturers argue are issues the industry has largely solved. However, some landscape professionals said they were disappointed by the performance of some battery-powered products and expressed concerns about adequate charging infrastructure. Others reported that the reduced maintenance needs of battery-powered equipment led to less downtime per worker per day, which improved efficiency.
Industry Revenue
Lawn and Garden Equipment Manufacturers
Industry Structure
Industry size & Structure
The average lawn and garden equipment manufacturer employs about 137 workers and generates about 67.5 million annually.
- The industry consists of about 133 firms that employ over 18,300 workers and generate over $9 billion annually.
- The industry is highly concentrated; the top 20 companies account for 96% of industry revenue. Firms that generate $100 million or more annually account for 8.1% of firms and 91.8% of industry revenue.
- Large firms include Toro, MTD Holdings (Stanley Black & Decker), Husqvarna Group (Sweden), and Echo (Yamabiko - Japan). John Deere also offers lawn and garden equipment as part of its agricultural and turf operations.
Industry Forecast
Industry Forecast
Lawn and Garden Equipment Manufacturers Industry Growth
Source: Vertical IQ and Inforum
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