Market Research & Public Opinion Polling

Market Research & Public Opinion Polling

Overview

The 4,200 market research and public opinion polling firms in the US gather, record, tabulate, analyze, and present marketing and public opinion data. Major market research service categories include research conducted over the Internet; research conducted by telephone; face-to-face methods; focus groups; and polling services. More specific types of services include audience measurement; custom research; syndicated research; advisory and consulting services; data collection; and data analytics.

Competition from Alternative Service Providers

Market research and public opinion polling firms face competition from a variety of sources, including strategy consulting firms, client in-house market research departments, publicly available information, and data providers, such as digital media measurement services and print and media firms.